Focus Nordic expands with WANDRD bags in Baltic and Eastern Europe

WANDRD Bags

Focus Nordic is expanding its premium accessory portfolio by adding WANDRD, an award-winning brand of high-end camera and travel bags, to its line-up across Iceland, the Baltic and Eastern European markets.

Known for bags where design meets innovation, WANDRD combines minimalist aesthetics with smart functionality and exceptionally robust materials. From demanding professionals to ambitious enthusiasts, these bags perform equally well in urban and outdoor environments.

"We're very excited to welcome WANDRD to our portfolio," says Marcus Westheimer, Product Manager at Focus Nordic. "Their bags are a perfect match for our customers: extremely high-end products where thoughtful design meets clever, innovative features and seriously tough materials."

The distribution covers a wide selection of WANDRD's key line-ups, including:

• PRVKE Series – Iconic everyday and camera backpacks that blend sleek urban design with fast camera access and modular interiors.
• Transit Travel Line – Travel-focused backpacks for carry-on use, combining clean looks with smart organization, expansion options and rugged construction.
• Rogue Sling Line – Stylish, compact slings for lighter camera kits or everyday carry, offering quick access, secure organization and weather-resistant builds.
• Carryall Line - A series of ultra-durable, minimalist duffels designed to handle everything from daily gym sessions to demanding travel, with weather-resistant materials and smart internal organization.

With WANDRD on board, Focus Nordic strengthens its position as a go-to distributor for premium camera and carry solutions.

WANDRD bags are available for immediate shipping.

For further information, please contact Marcus.westheimer@focusnordic.dk