Pophouse acquires and develops brands within entertainment – specialising in music catalogue investments. Acquired catalogues include Avicii and Swedish House Mafia. Unlike traditional entertainment IP investors, Pophouse adds value to their investments through artist-centric concept development by working closely with existing stakeholders. With a proven track record of successful ventures such as ABBA Voyage, which has sold over 1.9 million visitors since its launch in May 2022, Pophouse continues to redefine entertainment by pushing boundaries, embracing technology, and creating unforgettable experiences for fans worldwide.

The company was founded in 2014 by EQT founder Conni Jonsson and pop music icon Björn Ulvaeus (ABBA).