Pophouse x Avicii
Pophouse is acquiring the music rights to Avicii, today one of the world's most streamed artists, in a landmark agreement with his family and estate. The family will remain a minority owner through the deal. Avicii has more monthly Spotify listeners than e. g. The Beatles, Madonna and Bob Marley and the deal size is consequently on par with the legacy and impact of the artist. Earlier this year, Pophouse and the Avicii estate opened an Avicii museum in Stockholm, and in the time ahead, they will continue to tell the story about the late music legend in new ways and to new audiences.