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Pophouse acquires and develops brands within entertainment – specialising in music catalogue investments. Acquired catalogues include Avicii, Swedish House Mafia and Cyndi Lauper. Unlike traditional entertainment IP investors, Pophouse adds value to their investments through artist-centric concept development by working closely with existing stakeholders. With a proven track record of successful ventures such as the investment in ABBA Voyage, Pophouse continues to redefine entertainment by pushing boundaries, embracing technology, and creating unforgettable experiences for fans worldwide. The company was founded in 2014 by EQT founder Conni Jonsson and pop music icon Björn Ulvaeus (ABBA).