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Pophouse acquires and develops entertainment brands within music, podcast and gaming, and the company began a serious venture into music catalogue investments earlier this year. Unlike traditional entertainment IP investors, Pophouse adds value to their investments through artist-centric concept development by working closely with existing stakeholders. The company was founded in 2014 by EQT founder Conni Jonsson and pop music icon Björn Ulvaeus (ABBA). The company has expanded into numerous other endeavors in Sweden’s capital city, including: Space, the largest gaming centre in the world; the aforementioned Avicii Experience, and Perfect Day Media, the leading podcast house in the Nordics.