Art Insider PR


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About Art insider PR

We are achieving results for you guided by our passion and curiosity. Art Insider PR is a boutique PR agency that works with a select portfolio of clients, both long term as well as smaller or short term projects. We offer PR and Media Relations for art, cultural destinations, lifestyle and brands as well as branding and creative direction. The agency specializes in content and storytelling and has experience of working with different types of organisations from foundations and institutions, businesses, design studios and brands, to creatives such as artists and filmmakers. The agency achieves excellent international, national and local reach in the most sought after media and coverage that is on message, both in professional and lifestyle media. Art Insider PR has excellent contacts with top lifestyle media as well as art media. For brands interested in collaborations within art, design, lifestyle, architecture, art & fashion we have unique knowledge and contacts to make it successful.

The agency specializes in art projects, cultural destinations, lifestyle and luxury with successful collaborations with clients such as Louisiana Museum of Modern Art, Malmö Konsthall, Falsterbo Photo Art Museum, the the internationally acclaimed sculpture park The Wanås Foundation - Wanås Konst , Bonniers Konsthall and the boutique hotel Wanås Restaurant Hotel, selected as one of the top new hotels in 2018 by Condé Nast Traveler. The agency has also collaborated with the new Swiss tech company SmartStamp that provides a new standard in authentication and brand protection for the art world using eco-friendly blockchain, digital vision and AI.

Art Insider PR is founded by Sofia Bertilsson who is a specialist in contemporary art and media. The agency also offers international art advising and consulting and Sofia Bertilsson is a VIP representative for the art fairs ARCO Madrid and ARCO Lisbon. She writes about art & lifestyle including art reviews for Swedish Svenska Dagbladet and curates talks, exhibitions and digital events. Sofia Bertilsson has been a member of Creative Board, Region Skåne, and sits on the board of the Lennart and Margareta Rodhe Foundation.

Art Insider PR is an Scandinavia-based PR agency but operates internationally with an extensive global network.


Sofia Bertilsson
Founder & CEO
Sofia Bertilsson
Nordic Art Intelligence Foundation: Irene Riihimäki
Please note that Irene Riihimäki is exclusively handling press requests to the Nordic Art Intelligence Foundation
Creative Director
Shai Belardi