The Transcontinenta Group, distributor for Polaroid in the Benelux, introduces the new Polaroid Now Gen 2 - Eames Edition, a Limited Edition camera that celebrates the iconic style of Charles and Ray Eames.
Charles and Ray Eames, two of the most influential designers of the last century, were instrumental in Polaroid's early success with their communication campaign for the SX-70 camera in 1972. They produced four instructional videos on Polaroid instant photography, positioning Polaroid cameras not just as a photographic tool, but as a tool for artists, designers, and creatives. In honour of this unique collaboration, Polaroid is now introducing the Now Gen 2 in the iconic Eames fibreglass colour 'Elephant Hide Grey'.
As well as its unique colour, the Polaroid Now Gen 2 - Eames Edition also features a distinctive wrist strap that references the geometric pattern of the famous Eames toy. This collector's item offers the same advanced features as standard Polaroid Now cameras, including a self-timer, dual exposure mode and a 2-lens autofocus system. The camera is also made from 40% recycled material, contributing to a more sustainable future.
The Polaroid Now Gen 2 - Eames Edition celebrates the timeless creativity and craftsmanship of Charles and Ray Eames. This camera is not only a tribute to their legacy, but also a beautifully designed tool for contemporary photography.
The limited Polaroid Now Gen 2 - Eames Edition is available immediately from Polaroid dealers in the Benelux at a recommended retail price of €129.99.
About Polaroid:
Polaroid is an iconic brand known for decades for its instant photography and innovative products. With a rich history in technology and design, Polaroid continues to respond to the need for tangible memories in the digital age.
The Transcontinenta Group is one of the best value added distributors in Western Europe. We are a privately owned company and established in 1992 in the Netherlands. The Transcontinenta Group has offices in The Netherlands, Germany, and the UK. From there we distribute well-known and leading brands in the field of photography, video, sport optics and mobile connectivity. The wide range of brands and products we represent enables us to position them in a wide range of markets. From the novice amateur, professional photo studio to museums and government.
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