2023-09-07 14:27Press release

Introducing the Polaroid I-2. For the Imperfectionists

 Polaroid I-2 for the Imperfectionist

The Transcontinenta Group, Polaroid's distributor in the Benelux, introduces the completely newly designed Polaroid I-2 instant camera. The I-2 is created for those who appreciate the imperfections and tactile pleasures of analogue photography. Perfectly crafted, the Polaroid I-2 combines the timeless charm of analogue with modern creative possibilities, setting a new standard in instant photography.

The Polaroid I-2 is a testament to the art of photography, designed for creative souls who want to capture moments in their most authentic form. It uses the sharpest Polaroid lens ever made and is the first analogue instant camera with built-in manual controls, offering a hands-on approach to creating the perfect shot. This camera empowers photographers to unleash their creativity with every click.

The sharpest Polaroid lens ever

It was more of an engineering project than a design project. The basic shape of the camera is dictated by the technical requirements of the lens. It creates a new archetype with lower shoulders that emphasize the larger lens. Combined with a new 3-lens continuous autofocus system, it delivers the sharpest shots of any Polaroid instant camera. The F8 aperture is wide for the film format, creating stunning portraits with beautiful bokeh. With the new Polaroid I-2 you can explore the creative possibilities of Polaroid's unique film chemistry like never before.

Unique possibilities

Built-in manual controls
Breaking new ground for Polaroid, the I-2 has built-in manual controls. Set shutter speed, aperture size, use aperture priority, shutter priority or go fully manual and see it all through the built-in viewfinder and check settings on the external AMOLED display. It's all at your fingertips, from achieving that dreamy bokeh effect, to capturing motion blur with long exposures.

Viewfinder with integrated display
The I-2 has a new large and bright viewfinder to help you compose and control your images.  Through it, you can see the all-new inner display, which shows all the camera modes and exposure settings you need. Allowing you to concentrate on the creative process of capturing the perfect Polaroid.

External AMOLED display 
The Polaroid I-2 camera has different modes built into the camera itself, so you can choose different options depending on the picture you want to take. Simply click on the OK button below the display to navigate between the modes. Within the selected mode, you can navigate through the different values using the focus ring on the lens. The small, clear screen shows you all the settings and exposure without having to look through the viewfinder.

Designed for craft 
The sleek black form of the Polaroid I-2 is the result of meticulous design around its manual controls and Japanese-designed lens. It's iconic yet original – a true craftsman's tool in an elegant package.

Polaroid APP
Although the Polaroid I-2 works as a standalone camera, you can download the free Polaroid App to access more features and gain even more control over your photography. Allows firmware updates via OTA Bluetooth. The APP is available for both iOS & Android.

Get the best out of unique chemistry
The Polaroid I-2 captures the next level of clarity and detail, allowing you to explore new horizons with Polaroid's unique film chemistry. The I-2 is compatible with no less than three different types of Polaroid instant film: i-Type, 600 and SX-70.

The Polaroid I-2 Instant Camera is more than a camera; it's a creative companion. With the freedom to control your shots, the artistry of Polaroid film chemistry and iconic design, the I-2 offers photographers an engaging and empowering experience. Embrace the imperfections and discover a world of creative possibilities with the new Polaroid I-2.

Key features
  • Newly designed 98mm F8 lens
  • Autofocus system combined with LiDAR distance sensor
  • Built-in manual controls: six modes selectable directly on the camera (auto mode, aperture priority, shutter priority, manual mode, multiple exposure, self-timer)
  • Two information displays. One external and one built into the viewfinder
  • APP enabled for access to more features and remote control
  • Accurate, skin-friendly flash system
  • Tripod mount
  • External flash sync port
  • Built-in lens filter thread mount (49mm)
  • Internal rechargeable lithium-ion battery, rechargeable via USB-C
  • Works with Polaroid i-Type, 600 and SX-70 film
Availability and price

The new Polaroid I-2 camera will soon be available from selected Polaroid dealers in the Benelux at a recommended retail price of €699.99 including VAT. Visit the special Polaroid I-2 website for more information. 

About Polaroid

Polaroid is a leading name in the world of instant photography, known for its iconic cameras and film. With a legacy spanning decades, Polaroid continues to innovate and inspire creative photographers worldwide.

Topics: Photo

About Transcontinenta Group

The Transcontinenta Group is one of the best value added distributors in Western Europe. We are a privately owned company and established in 1992 in the Netherlands. The Transcontinenta Group has offices in The Netherlands, Germany, and the UK. From there we distribute well-known and leading brands in the field of photography, video, sport optics and mobile connectivity. The wide range of brands and products we represent enables us to position them in a wide range of markets. From the novice amateur, professional photo studio to museums and government.


Rob van Keulen
Rob van Keulen