New: Polaroid Now+ Gen 2 and Polaroid Now Gen 2 instant cameras

Transcontinenta Group, Polaroid distributor for the Benelux, is launching the next generation of its most popular instant cameras: the Polaroid Now+ Gen 2 and the Polaroid Now Gen 2.

You can use a Polaroid camera in any situation. For example, have your guests take Polaroid photos at your wedding, baby shower or stag party. Put them in a scrapbook, stick them on your fridge with magnets or hang them on a 'clothesline' using the coloured Polaroid mini pegs. Are you a creative person? Why not take a Polaroid photo every day with a specific theme and share it with your friends or the world. The creative possibilities are endless. The new Polaroid Now+ Gen 2 and Now Gen 2 cameras will help you push your creative boundaries.

Polaroid Now+ Gen 2
An analogue camera with digital capabilities

The Polaroid Now+ Gen 2 is the latest version of Polaroid's most advanced camera yet. Polaroid has been the most recognized brand in instant photography for decades and has grown from a brand name to a generic name. The new Polaroid Now+ Gen 2 features autofocus, with the camera automatically choosing between the standard lens for distant shots or the portrait lens for close-ups. Intuitive and easy to use, you'll be amazed at the creativity this Polaroid camera offers. Built-in camera features include flash, self-timer and double exposure. The built-in lithium-ion battery, rechargeable via USB-C, lets you shoot for hours.

The Polaroid Now+ Gen 2 comes with five converter filters to add creative effects to your photos. There's a starburst filter, a red vignette filter, an orange filter, a blue filter and a yellow filter.

Main features

• Instant camera available in three colours: Forest Green, Black and White.

• Built-in battery rechargeable via USB-C.

• Works with Polaroid i-Type Film or Polaroid 600 film.

• Autofocus with two zones: from 0.55m to 1.3m, and from 0.6m to infinity.

• Built-in intelligent flash for well-exposed photos in poor light.

• Creative possibilities: control the camera via the Polaroid app or use the supplied physical colour and effect filters.

• The body of the camera is made of 40% recycled plastic.

Polaroid App for your Smartphone

Connect your Polaroid Now+ Gen 2 camera to the Polaroid Mobile App for even more control over your photo and more creative tools. The app is free to download from the Apple App Store and Google Play Store. Your phone quickly connects to the Polaroid Now+ Gen 2 camera via Bluetooth. Once connected, a world of creativity opens up with features like remote control, aperture priority, sound trigger and amazing Light Painting.

Polaroid Now Gen 2
An Iconic instant camera

With the Polaroid Now Gen 2, you get a classic in your home. Polaroid is the most famous brand when it comes to instant photography, and if you want to get started with instant photography, this is a great choice. The Polaroid Now Gen 2 has autofocus, with the camera automatically choosing between the standard lens for distant shots and the portrait lens for close-ups. The camera is intuitive and easy to use, making it suitable for everyone. Be amazed by the creativity that this Polaroid camera offers. Built-in features include flash, self-timer and double exposure. The built-in lithium-ion battery, rechargeable via USB-C, means you can shoot a lot of film before you need to recharge the camera. The Polaroid Gen 2 camera is available in up to four colours: Red, Blue, Black & White and Black. Both Polaroid I-Type and Polaroid 600 films can be used with the Now Gen 2.

Availability and prices

The Polaroid Now+ Gen 2 is now available in Forest Green, Black, and White at a recommended retail price of €149.99. The Polaroid Now Gen 2 is also available now in Red, Blue, Black/White and Black for a recommended retail price of €129.99. A Polaroid Now Gen 2 Everything Box in Black/White and Black will also be available shortly. In addition to the camera, it contains a double pack of i-Type film for 18 photos. The Everything Box version has a recommended retail price of €149.99.