2022-07-28 10:00Press release

Tamron announces development of a new ultra-telephoto zoom lens

Transcontinenta UK Ltd., Tamron distributor for UK and Ireland, announces that Tamron starts the development of a brand new lens for Sony E-mount full-frame cameras: the Tamron 50-400mm F/4.5-6.3 Di III VC VXD (Model A067).

This new Tamron lens creates an entirely new category for high-performance ultra-telephoto mirrorless zoom lenses. With an 8x zoom ratio that begins at an unprecedented 50mm (commonly called the standard focal length for full-frame cameras), this new ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras is the same size as conventional 100-400mm zoom lenses, yet offers a wider angle of view on the wide end for excellent versatility. 

Overview Tamron 50-400mm F/4.5-6.3 Di III VC VXD

The lens is remarkably compact with a length of just 18.3cm and a light weight of 1.155g but provides unparalleled high performance at all focal lengths. In spite of the high magnification ratio, high image quality is delivered across the entire 50-400mm range through the effective arrangement of special lens elements. Equipped with Tamron’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism that offers excellent quietness and responsiveness, plus Tamron’s proprietary image stabilization mechanism VC (Vibration Compensation), the lens delivers versatile capability for all shooting scenarios.

Because the Tamron 50-400mm F/4.5-6.3 Di III VC VXD provides up to one-half life-size magnification during close focus, users can enjoy the world of half-macro photography with excellent close-up shooting capabilities, with an MOD (Minimum Object Distance) of 25cm at the 50mm end. The filter size is 67mm, the same as most other Tamron lenses for mirrorless cameras, providing greater convenience when using multiple lenses together.

The lens also features ergonomic features that support comfortable shooting, such as the adoption of a new lens design with improved texture and operability, and a Connector Port for the dedicated Tamron Lens UtilityTM originally and uniquely developed by Tamron. In addition, for this Tamron 50-400mm F/4.5-6.3 Di III VC VXD, Tamron Lens Utility newly offers a ‘Focus Limiter’ function. An optional Arca-Swiss compatible accessory tripod mount is available for convenience when using a tripod. All in all, the Tamron 50-400mm F/4.5-6.3 Di III VC VXD is a highly portable, versatile zoom lens that ensures users never miss a shooting opportunity, from the 50mm standard focal length up to the 400mm ultra-telephoto. This is a breakthrough product that creates an entirely new category of ultra-telephoto-mirrorless zoom lenses, another first for Tamron.

Main features:

- Expansive 8x zoom ratio starts at 50mm and extends to 400mm ultra-telephoto with a single lens

- Unfaltering high image quality across the entire zoom range

- VXD produces high-speed and high-precision AF

- Equipped with Tamron’s proprietary VC image stabilization

- Enhanced operational and versatile features

  • Connector Port for the Tamron Lens Utility
  • New ‘Focus Limiter’ function added to the Tamron Lens Utility
  • Rapid zooming (zoom ring rotation arc is just 75°)
  • Optional tripod mount (Arca-Swiss compatible)

- Super-compact with a length of only 18.3cm and a weight of 1.155g

- Half-macro photography with magnification ratio of 1:2 at the 50mm setting

- New design with improved texture and scratch resistance

- 67mm filter size, same as most other Tamron lenses for mirrorless cameras

- User-friendly features such as: Moisture-Resistant Construction, Fluorine Coating, Zoom Lock switch, etc.

- Compatibility with many camera-specific features and functions, including Fast Hybrid AF and Eye AF 

Originally developed software ‘Tamron Lens Utility’ for lens function customization

The 50-400mm F/4.5-6.3 Di III VC VXD will be compatible with the versatile ‘Tamron Lens Utility’ software originally and uniquely developed by Tamron. A new function called 'Focus Limiter', will be added to the software as well. ‘Tamron Lens Utility’ can be operated via your own computer by connecting the lens from its Connector Port via the optional Tamron Connection Cable. Users can customize the functions and update the firmware through the lens rather than through the camera. The personal customization gives flexible shooting options to match the shooting situation such as still photography or videography.

Availability and price

The new Tamron 50-400mm F/4.5-6.3 Di III VC VXD (Model A067), will be available in the UK and Ireland sometime during fall 2022. Further details, pricing, product and sample photos will be available in due course.



About Transcontinenta UK Ltd.

Transcontinenta UK Ltd. is a value added distributor for the UK and Ireland and as a branch office, part of the Transcontinenta Group with its headquarters in The Netherlands. The Transcontinenta Group has offices in The Netherlands, Germany, and the UK. From there we distribute well-known and leading brands in the field of photography, video, sport optics and mobile connectivity. The wide range of brands and products we represent enables us to position them in a wide range of markets. From the novice amateur, professional photo studio to museums and government.


Contacts

Chris Watts
MARKETING COORDINATOR
Chris Watts