2021-09-09 12:58Press release

New Tamron 35-150mm F2.0-2.8 Di III VXD is worlds most light sensitive

Transcontinenta UK announces the launch of the Tamron 35-150mm F/2-2.8 Di III VXD (Model A058), a fast-aperture wide angle to telephoto zoom lens for Sony E-mount full-frame mirrorless cameras. This is world’s first zoom lens for Sony full-frame E-mount cameras to have a maximum wide-open aperture of F2.

With this focal range, you can enjoy shooting magnificent views and large buildings at 35mm and dynamic close-up shots at 150mm. Photographers can easily take beautiful sunset shots, distinctive buildings, stylish interiors, and take twilight and night scape photos. With high-level performance, this new fast lens is ideal for trips aimed at creating photographic works. It also has the Tamron VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism for a very high-speed and high-precision autofocus.

This lens supports the full array of frequently used angles-of-view including wide-angle, standard, medium telephoto and telephoto, making it easy to compose the perfect shot without changing your position from the subject.

Proprietary software tool TAMRON Lens UtilityTM

This lens is compatible with the new TAMRON Lens Utility software, originally and uniquely developed by TAMRON. TAMRON Lens Utility can be operated using a computer by connecting the lens from its USB-C Connector Port via the optional TAMRON (USB-C to USB-A) or Angelbird USB-C 3.2 (USB-C to USB-C) Connection Cable. Users can customize many lens functions and update the firmware directly through the lens. The personal customization gives flexible shooting options to match the shooting situation, such as still photography or videography.

Unique Selling Points:

  • The world's first F2-2.8 fast-aperture zoom lens
  • Versatile zoom range provides seamless shooting from wide-angle 35mm to telephoto 150mm
  • Outstanding optical performance throughout the zoom range
  • Stunning bokeh
  • Fast, quiet VXD linear motor mechanism for high-speed and high-precision autofocus
  • Compact body for a 35-150mm zoom with fast F2 maximum aperture
  • Superior close-focusing capability with an MOD of 0.33m (13 in) at the wide end for creative close-ups
  • Moisture-Resistant Construction, Fluorine Coating, and hood with locking mechanism for greater convenience
  • Compatible with many Sony E-mount camera-specific features and functions, including Fast Hybrid AF and Eye AF

Pricing and availability

This new lens will be available somewhere in springtime 2022 at official Tamron retail stores In the UK, Ireland and the Netherlands. 

The recommended retail price is £1599.99 in the UK,  €1889.99 in the Republic of Ireland and € 1899,- in the Netherlands. Go to www.tamron.eu for an authorized dealer near you.


Topics: Photo

About Transcontinenta UK Ltd.

The Transcontinenta Group is one of the best value added distributors in Western Europe. We are a privately owned company and established in 1992 in the Netherlands. The Transcontinenta Group has offices in The Netherlands, Germany, and the UK. From there we distribute well-known and leading brands in the field of photography, video, sport optics and mobile connectivity. The wide range of brands and products we represent enables us to position them in a wide range of markets. From the novice amateur, professional photo studio to museums and government.


Contacts

Chris Watts
MARKETING COORDINATOR
Chris Watts
Rob van Keulen
NEWSROOM MANAGER
Rob van Keulen