Cropcision appoints Jonas Gullberg as Head of Business Development

Cropcision expands, hiring Jonas Gullberg as Head of Business Development.

Umeå-based agtech innovator Cropcision is strengthening its leadership team as it enters a new growth phase. Jonas Gullberg will lead the launch and market introduction of SILVIVO, the company’s first product for the forestry sector.

Cropcision develops precision nutrient solutions for forestry, agriculture, and greenhouse cultivation. With a foundation in research and a focus on resource-efficient, slow-release fertilization, the company is entering a new growth phase — with SILVIVO paving the way.

“We’re entering an exciting phase, moving from development to commercialization,” says Jonathan Love, CEO of Cropcision.

“This is a real boost for Cropcision. Jonas’s experience in both technology and business development, together with his ability to get the job done, makes him a key player in bringing SILVIVO to market and in building our sales organization going forward.”

Driving growth and building partnerships
In his new role, Jonas will be responsible for establishing SILVIVO in the Swedish market, developing relationships with forestry companies and distributors, and identifying new business opportunities across Cropcision’s future product lines.

“It’s inspiring to be part of a company that blends research, sustainability, and commercial impact,” says Jonas Gullberg.

“SILVIVO is a product with real potential — giving seedlings a strong, controlled start with better root development, higher survival rates, and improved resilience, even in challenging conditions. My mission is to communicate these benefits and help us grow alongside our customers.”

From analytical chemistry to commercial leadership
Jonas holds a degree in analytical chemistry and has led teams and projects in technically advanced industries, combining development, leadership, and commercial strategy. He also brings extensive experience in sales, driven by a passion for delivering value to customers — a skillset that will be key as Cropcision scales up.

“Jonas truly reflects what Cropcision stands for — knowledge, curiosity, people skills and a clear focus on creating value throughout the chain,” says Jonathan Love.

About Cropcision

• Cropcision is an innovative Swedish agtech company developing the next generation of plastic-free, long-acting fertilizers that support both economic and environmental sustainability in agriculture, forestry, and greenhouse cultivation.
• The company’s technology, developed in collaboration with Dr. Michael Holmboe, Associate Professor of Chemistry at Umeå University, enables precision application directly into the seed furrow — eliminating non-degradable plastics and ensuring nutrients reach the crop, not the weeds.
• Cropcision aims to show at scale that the EU’s sustainability goals can be met without compromising productivity or profitability in farming.
• The company receives business support from Umeå Biotech Incubator (UBI) and is based at UBI’s facilities.

For more info:
Jonathan Love, CEO Cropcision
Phone: +46(0)70 5296338
E-mail: jonathan.love@cropcision.com 
www.cropcision.com