2026-06-02 10:00Press release

Polaroid Go Generation 3 – Big memories in a small format

Polaroid Go Generation 3 – Big memories in a small format

Transcontinenta Group, distributor of Polaroid in the Benelux, is pleased to announce the new Polaroid Go Generation 3 cameras. The world's smallest analogue instant camera returns in a range of fresh colours, inviting everyone to scroll less and experience more.

Compact enough to take anywhere, yet big in character, the new Polaroid Go Gen 3 transforms everyday moments into tangible memories that can be shared, kept, or gifted instantly. At a time when thousands of photos disappear into a smartphone gallery, the Polaroid Go Generation 3 offers something different. This camera is all about real experiences, spontaneous encounters, and memories you can hold in your hands right away. Whether it's a festival weekend, a road trip with friends, a day at the beach, or an unexpected adventure along the way, the Go Gen 3 is designed to be part of every moment.

Improved Lens and More Powerful Flash

The camera retains its iconic compact size, making it easy to carry in a bag, jacket pocket, or even around your neck. The new generation is available in five eye-catching colours to match every personality and summer mood. Thanks to the upgraded lens, capturing larger and sharper selfies is easier than ever. Even with three friends at arm's length, everyone stays clearly visible in the frame without anyone being left out. The improved lens design and more powerful flash also deliver brighter photos with greater contrast. Whether you're shooting in bright sunlight, at a festival, or on a summer evening, your memories will look even better.

The double exposure feature also opens up endless creative possibilities. Combine two moments in a single photo and create unique images that simply cannot be replicated with a smartphone filter. The distinctive small Polaroid prints are perfectly sized to fit inside a phone case, diary, or wallet, ensuring your favourite memories are always close at hand.

The Polaroid Go Generation 3 perfectly reflects Polaroid's new philosophy: the best moments are not experienced by looking at them on a screen, but by being fully present in them. Less capturing for later, more enjoying the moment.

Key Features
  • Always ready for adventure with the world's smallest analogue instant camera format

  • More fun with the built-in selfie mirror and self-timer for spontaneous group photos

  • Creative freedom thanks to the double exposure mode, combining two memories into a single image

  • Memories you can hold with unique Polaroid photos in a convenient pocket-sized format

  • Choose from five fresh and eye-catching colours to match your style

Availability and Price

The Polaroid Go Generation 3 is available through Polaroid retailers across the Benelux. The camera has a recommended retail price of €89.99 including VAT and is available in Black, White, Purple and Teal. The Polaroid Go Gen 3 + Color Film Bundle, including film for 8 photos, is available for €99.99.


Topics: Photo

About Transcontinenta Group

The Transcontinenta Group started in 1992 as Transcontinenta in the Netherlands and has grown into a value-added distributor of photo and video brands for retailers, professional end-users, and business-to-business companies. Over the years, the industry has evolved, establishing the Transcontinenta Group as the leading photo and video distributor in Europe. The Transcontinenta Group has expanded its sales and marketing operations, with offices in the Netherlands, Germany, and the UK, along with partner offices in Paris and Barcelona. With an international team, the company serves over 200 million customers across these regions.


Contacts

Rob van Keulen
NEWSROOM MANAGER
Rob van Keulen