Polaroid Now+ Generation 3: Redefining Instant Creativity

Transcontinenta Group, Polaroid's distributor in the Benelux, announces the new Polaroid Now+ and Now Generation 3 Instant Cameras, which combines classic design with modern technology. 

With its iconic full-size Polaroid look and innovative features, the Now+ Generation 3 opens up new creative possibilities when used with the Polaroid App.

Polaroid Now+ Generation 3

The Polaroid Now+ Generation 3 is designed for photographers who demand sharper images, even in bright light. The improved dual lens autofocus system intelligently selects the optimal lens for each shot, ensuring sharp detail every time. The enhanced range sensor, refined flash and improved metering work together to deliver optimized exposures on sunny days, while features such as a built-in tripod mount and filter compatibility add versatility to every shoot.

Connecting the camera to the Polaroid app opens up a world of creative control. Users can explore manual modes including aperture priority, remote shutter, double exposure, self-timer and more - all designed to elevate the art of instant photography. It will be available in three new colour options: White, Coral and Black. Made from 40% recycled materials, the Now+ Generation 3 is as sustainable as it is stylish. And, of course, it remains fully compatible with the iconic Polaroid i-Type and Polaroid 600 film.

Polaroid Now Generation 3

For those who crave the pure analogue experience, the new Polaroid Now Generation 3 offers a classic take on instant photography. Optimized for sharper shots in bright conditions, it features an improved light meter, advanced distance sensor and the same trusted dual lens autofocus system. With a built-in tripod mount, filter compatibility, self-timer and double exposure modes, this model is available in six new colours - all made from 40% recycled materials. It's rechargeable via USB-C and fully compatible with full-size Polaroid i-Type and Polaroid 600 film.

Prices and availability

The Polaroid Now+ Generation 3 will soon be available at Polaroid dealers in the Benelux for €149.99 in White, Coral, and Black. The Polaroid Now Generation 3 is available in five colours: Black, Coral, Pebble White, Yellow and Purple. It has a recommended retail price of €129.99.