2023-08-24 10:00Press release

Development Tamron 17-50mm F/4 Di III VXD (A068) for Sony E-mount

Development Tamron 17-50mm F/4 Di III VXD A068 for Sony E-mount

Transcontinenta UK Ltd., distributor for Tamron UK and Ireland, announces the development of the Tamron 17-50mm F/4 Di III VXD (A068) for Sony E-mount. This is world’s first 17-50 mm wide-angle zoom lens for full-frame mirrorless cameras. Zooming from 17 mm ultra wide-angle to 50 mm standard, this unique lens offers maximum versatility for still and video creators.

This groundbreaking lens zooms from 17 mm ultra-wide-angle to 50 mm standard, the world's first with such a dramatic zoom range for full-frame mirrorless cameras. TAMRON's new 17-50 mm F4 for Sony mirrorless cameras is a wide-angle zoom lens with a constant F4 aperture that covers the ultra-wide-angle to standard focal length range, ideal for both still and video shooting.

This lens achieves excellent optical performance throughout the zoom range, with sharpness from edge to edge. The lens also incorporates the VXD (Voice-coil eXtreme-torque Drive) linear motor focusing mechanism, which is exceptionally quiet and agile, and achieves fast, high-precision autofocus. In addition, the physical length of the lens does not change when zooming. It's the perfect lens for still photography and is also ideal for video shooting, thanks in part to the fact that it's easy to balance even when attached to a gimbal or other equipment.

Excellent close-up performance provides a minimum object distance (MOD) of 0.19 m at the wide end and 0.3 m at the telephoto end. This allows users to get closer to their subject and capture unique images in a variety of situations.

The ideal "walk around" lens, the new 17-50 mm F4 zoom offers great portability and convenience, allowing users to capture a variety of content, both still and video, from sweeping landscapes to snapshots, all without changing lenses.

Unique features
  • Zoom lens that covers ultra wide-angle to standard focal length at constant F4 aperture
  • High optical performance and image quality throughout the entire zoom range
  • Compact for easy handling with internal zoom for superlative balance 
  • Fast and accurate AF for still and video shooting
  • Outstanding close-range shooting performance expands versatility
  • Additional features for greater convenience
  • Proprietary software tool TAMRON Lens UtilityTM expands the possibilities of still imaging and video capture
  • User-friendly features (Moisture-Resistant Construction and Fluorine Coating)
  • 67mm filter size, same as most other TAMRON lenses for mirrorless cameras
Availability and price

The Tamron 17-50mm F/4 Di III VXD (A068) for Sony E-mount full frame cameras will be available from Tamron dealers in the UK and Ireland in the fall 2023. The exact date and recommended retail price will be announced in due course.



About Transcontinenta UK Ltd.

Transcontinenta UK Ltd. is a value added distributor for the United Kingdom, Ireland and as a branch office, part of the Transcontinenta Group with its headquarters in The Netherlands. The Transcontinenta Group has offices in The Netherlands, Germany, and the UK. From there we distribute well-known and leading brands in the field of photography, video, sport optics and mobile connectivity. The wide range of brands and products we represent enables us to position them in a wide range of markets. From the novice amateur, professional photo studio to museums and government.


Contacts

Chris Watts
MARKETING COORDINATOR
Chris Watts