New Digital Platform to Lower Barriers to Investing in Unlisted Top Companies

Today, Tioex, the platform for investing in secondary shares in private growth companies, is launching a new digital portal that gives users extended opportunities to invest, obtain information, and gather their unlisted investments in one place. The goal is to lower the threshold for small investors to buy into unlisted proven companies. Tioex has facilitated over 20 investment rounds totaling SEK 150 million for its members in companies such as Klarna, Einride, Cake, Doktor.se, Yabie, and Exeger.

The new platform provides members with a user-friendly and personalized interface with extended opportunities to follow the investment process from start to finish. Relevant documentation is gathered and made available in one place, and there is the ability to follow the target companies' development.

"After running Tioex for nearly three years, we see that the demand for investing in unlisted companies is increasing. Our ambition since day one has been to lower the threshold for the average person to invest in companies such as Klarna, Einride, and Doktor.se, a door that was previously closed. We take a difficult and complex process and make it smooth and accessible. With the launch of our new platform, we take further steps towards our vision of becoming the leading digital player for investments in unlisted growth companies," says Johan Hägglund, CEO and founder of Tioex.

It is free to become a member of Tioex, which takes a percentage of the profit while handling all administrative work until the respective portfolio company is sold or listed. Today, Tioex has a member base of over 5,000 members. Through the new platform, members will be given even greater opportunity to influence upcoming investments.

"New functionality in the platform brings us closer to our members, where we can better understand what they demand and involve them more in the process in a structured way. We also gain greater flexibility through the platform, which makes us more agile and able to work more opportunistically when interesting opportunities arise," continues Johan Hägglund.

In parallel, Tioex has taken a new approach to its brand identity, with a new design language that better communicates the company's focus on simplicity, knowledge exchange, and accessibility going forward. The brand identity has been developed in collaboration with G-W Studios.

"We have a rapid growth rate of new members, but we see that there is a great need to share more knowledge, educate more about the opportunities, and what it means to invest in unlisted companies. Our new brand initiative is a step in bridging the knowledge gap in the market," says Johan Hägglund.

"When we created Tioex's new brand and digital platform, it was a balancing act between conveying the excitement of becoming part of Swedish success stories as a member, while making it incredibly easy for anyone to understand and invest," says David Prentell, CEO of G-W, who has also invested privately in four of the previous investment opportunities through the platform.

 

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