Lensbaby Twist 28. A wider view of the Twist look

Transcontinenta Group, distributor for Lensbaby in the Benelux, introduces the lens that Lensbaby photographers and filmmakers have been asking for years: the Lensbaby Twist 28. A 28mm lens for mirrorless cameras with the iconic swirling bokeh that has made Lensbaby a household name. In contrast to the current Twist 60, it now offers a much wider field of view as a true wide-angle lens.

The swirls in the background are more striking than ever

Lensbaby photographers know it: nothing changes the mood of an image as radically as the Twist effect. That hypnotic, swirling blur around a sharp main subject. The feeling that the image is alive. That you are not just taking a photo, but capturing a creative expression. The Lensbaby Twist 28 does exactly that, but at 28mm. More space in the frame. More context. More story. Whether you shoot on the street, in nature or in the studio: with the Lensbaby Twist 28, your surroundings get just as much character as your subject.

Petzval magic for the modern age

The Twist 28 is based on the classic Petzval optics, the principle behind the famous Twist effect, and has been completely redeveloped for use with today’s mirrorless cameras. The fixed round aperture of f/3.5 provides a rich, velvety sharpness in the heart of your image, flowing smoothly into those unmistakable swirling edges. The result feels cinematic, organic and unmistakably Lensbaby. The Lensbaby Twist 28 has a premium look and feel thanks to its handcrafted optics, manual focus and advanced anti-reflective coating. The design delivers images with vivid colours and deep contrast. Thanks to its compact size and low weight of just 140 grams, you can easily take the Twist 28 with you anywhere.

The Lensbaby Twist 28 is not for photographers looking for technical perfection, but for those who want to say something with their images. Who would like to create a photo or video that makes people stop scrolling. Who embrace the swirls of the Twist 28 as an artistic tool, and who know better than anyone that the most beautiful photos sometimes come from bending light in ways it was never really meant to be bent.

Availability and price

The Lensbaby Twist 28 will be available from mid-April 2026 at Lensbaby dealers and retail outlets in the Benelux in versions for Canon RF, Fuji X, Nikon Z, Sony E and Micro 4/3. The recommended retail price is €199.99 including VAT.