Transcontinenta UK Ltd. distrubutor for Tamron in the UK and Ireland, proudly announces the presentation by the Expert Imaging and Sound Association (EISA) of its EISA Awards to two Tamron lenses: 28-300mm F/4-7.1 Di III VC VXD (Model A074) for "EISA SUPERZOOM LENS 2025–2026" and 90mm F/2.8 Di III MACRO VXD (Model F072) for "EISA MACRO LENS 2025–2026". Tamron has been honored with EISA Awards for 20 consecutive years. Plus, this year Tamron wins two prestigious awards.
EISA SUPERZOOM LENS 2025–2026: Tamron 28-300mm F/4-7.1 Di III VC VXD (Model A074)
'"The Tamron 28-300mm F/4-7.1 Di III VC VXDs an all-in-one zoom lens for everyone. It lets you capture a wide range of subjects from landscapes at 28mm, through standard shots at 35mm and 50mm, portraits at 85mm and 135mm, to wildlife and sports at 300mm. The lens also has an MOD (Minimum Object Distance) of 0.19m, providing a 1:2.8 magnification ratio for close-ups at its wide 28mm end. Images are impressively sharp in the centre of the frame, aided by the highly effective VC (Vibration Compensation) mechanism. Designed for Sony full-frame mirrorless E-mount cameras, this 10.7x zoom lens is lightweight and compact, at 610g and just 126mm long, making it an ideal travel companion. Its Moisture-Resistant Construction and Fluorine Coating help protect your equipment when shooting outdoors. With a built-in USB Type-C port, users can adjust focus behaviour, assign custom functions, and update firmware via the dedicated Tamron Lens UtilityTM software."
EISA MACRO LENS 2025–2026: Tamron 90mm F/2.8 Di III MACRO VXD (Model F072)
"The Tamron 90mm F/2.8 Di III MACRO VXD is a modern macro lens for full-frame mirrorless cameras from Nikon and Sony that combines high image quality with practical handling. Its optical design delivers very good sharpness right into the corners of the image, even at maximum aperture, supported by effective correction of chromatic aberrations and distortion. With a magnification of 1:1, the lens is ideal for detailed close-ups, but its focal length and speed also make it a very good portrait lens. The fast and quiet VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism ensures precise autofocus, even with moving subjects. Thanks to its compact design, Moisture-Resistant Construction and high build quality, the lens is also reliable in outdoor use. The built-in USB Type-C port enables video and photo creators to configure functions like A-B focus, and focus ring behaviour via the Tamron Lens Utility for PC, AndroidTM OS smartphones or tablets."
About the EISA Award
The Expert Imaging and Sound Association is the community of 54 technology magazines, websites and social media commentators from 27 countries, specializing in hi-fi, home theatre, photo and video, in-car and mobile electronics. Every year the EISA jury of experts rewards the best products in each class with a coveted EISA Award.
EISA Award Winning Tamron Lenses
The receipt of this prestigious award marks the 27th year Tamron has won an EISA Award, and the 20th consecutive year since 2006. Plus, this year Tamron wins two prestigious awards.
Transcontinenta UK Ltd. is a value added distributor for the United Kingdom, Ireland and as a branch office, part of the Transcontinenta Group with its headquarters in The Netherlands. The Transcontinenta Group has offices in The Netherlands, Germany, and the UK. From there we distribute well-known and leading brands in the field of photography, video, sport optics and mobile connectivity. The wide range of brands and products we represent enables us to position them in a wide range of markets. From the novice amateur, professional photo studio to museums and government.
