2021-09-08 09:13Pressmeddelande

A new classic; Ricoh GR IIIx

Ricoh GR is one of the most iconic street cameras ever made. With roots in the analogue era, it is for many street photographers the first choice when it comes to choosing a camera. Now its time for an upgrade  – Ricoh GR IIIx.

 

In the camera we´ll find several interesting features. One of them is the newly designed 26.1mm GR lens that provides a 40mm angle of view in the 35mm format, close to the photographer’s own effective field of view.

 

With the new focal length, Ricoh wants to give the photographer a possibility to capture an image similar to those taken at a 30mm semi-wide angle or create a completely different visual expression as if taken at a 50mm standard angle.

 

The newly designed optics incorporates two aspherical optical elements at most effective positions, to reduce distortion, keep chromatic aberration to a minimum and reduce flare and ghost effects when shooting against backlight.

The upgraded lens construction results in an improved image quality, which is especially noticeable in the peripheral area.

The F/2.8 aperture consists of a nine-blade diaphragm mechanism that creates a stunning bokeh.

 

The GR IIIx incorporates a large APS-C-format CMOS image sensor with an anti-aliasing (AA) filter-less design and a newly developed GR ENGINE 6 imaging engine to optimize its image resolving power. With approximately 24.24 effective megapixels, this image sensor assures super-high-resolution images rich in gradation. It is also compatible with multi-tone 14-bit RAW image recording. The camera also features the Ricoh-original accelerator unit designed to optimize the image data delivered by the image sensor.

The Ricoh-original three-axis SR (Shake Reduction) mechanism means that the GR IIIx effectively compensates for camera shake up to four stops and helps you to get that perfect shot even during long exposures.

It also comes equipped with an ND (Neutral Density) filter, which closes the aperture down by two stops.

 

The camera features a hybrid AF system combining a contrast-type AF mechanism superior in focusing precision with a phase-detection-type AF mechanism assuring high-speed focusing operation that rapidly detects the subject’s face or eye.

 

On the back of the camera, we´ll find a 3,0-inch high-definition LCD monitor with approximately 1,037,000 dots. Its touch-screen operation provides swift, intuitive control of various camera functions, such as AF frame shift, menu selection and much more.

Another popular feature is the in-body RAW development, which allows the user to edit a captured image as desired by adjusting such parameters as recoding size, aspect ratio, white balance, image control setting, and exposure compensation factor, all without the need of a PC.  

 

 

In conjunction with the new camera Ricoh also releases four new accessories designed exclusively for the new GR IIIx

 

GT-2 Tele Conversion Lens and GA-2 Lens Adapter

Designed for exclusive use with the RICOH GR IIIx, this tele conversion lens is mounted on the camera using the GA-2 Lens Adapter. When mounted, the camera automatically detects it as a tele conversion lens and extends the focal length to approximately 75mm in the 35mm format with the Crop mode, or to approximately 107mm in the secondary Crop mode.

 

GV-3 External Mini Finder

This external optical viewfinder features a focus frame (1:1 aspect ratio; a picture guide mark provided) indicating an image field equivalent to the 40mm angle of view in the 35mm format. Carrying case included. For GR IIIx.

 

GN-2 Ring Cap

Exclusively designed for use with the RICOH GR IIIx, this accessory replaces the standard ring cap to upgrade the camera’s appearance, with a choice of three colors: Dark Gray, Black, and the new GR IIIx-exclusive Bronze.

 

The new camera will start ship in the end of September 2021

Recommended selling price is EUR 990:-

 

For further information, please contact Karsten.rath@focusnordic.dk

 

Key specifications:

  • New 26.1mm focal length (equivalent to 40mm in 35mm format).
  • The new lens construction results in improved image quality, which is especially noticeable in the peripheral area.
  • Compact design.
  • 24.24 megapixel APS-C-format CMOS.
  • New ENGINE 6 imaging engine that improves image quality.
  • In-body RAW development.
  • Three-axis, four-step shake reduction
  • Wireless LAN functions for easy pairing with mobile devices
  • 14-bit RAW

 

 

 

 

 


Apie Focus Nordic - Lithuania

Nuo šiol Focus Nordic yra didžiausia fotografijos produktų platintoja Europoje. Mūsų asortimente yra daug gerai žinomų prekinių ženklų, tiek fotoaparatuose, žiūronuose ir prieduose. Mes atstovaujame Lowepro, Joby, Tamron, Zeiss, Samyang, Panasonic, Kodak, Kenko, Hollyland, NiSi, Nissin, Sirui, Kowa, Lexar, Delkin, Transcend, Ricoh/Pentax, Rotolight, Ledgo, Lenspen, Feelworld, Polaroid, Orca, Saramonic, Zhiyun. Taip pat turime ir savo Focus prekinį ženklą po kuriuo yra daug produktų. Mūsų verslo koncepcija – veiksmingai platinti tiesiogiai iš mūsų sandėlio, tiekiant mažmenininkams Skandinavijos ir Baltijos šalyse geriausius produktus. Dideli viso Skandinavijos ir Baltijos šalių prekių pirkimai mums leidžia derėtis dėl produktų geriausių kainų ir jų pristatymo kainos. Focus Nordic veikloje mes aktyviai palaikome geras darbo sąlygas ir gerą mūsų tiekėjų socialinę padėtį visame pasaulyje. Per mūsų narystę verslo socialinės atsakomybės iniciatyvoje (BSCI) palaikome organizacijos elgesio kodeksą. Tai turėtų apimti užtikrinimą, kad tiekėjai gerbtų žmogaus teises ir atitiktų galiojančius įstatymus ir kitus teisės aktus.


Kontaktai

Karolis Purickas
Area Manager
Karolis Purickas