2021-09-08 09:06Preses relīze

A new classic; Ricoh GR IIIx

Ricoh GR is one of the most iconic street cameras ever made. With roots in the analogue era, it is for many street photographers the first choice when it comes to choosing a camera. Now it's time for an upgrade  – Ricoh GR IIIx.

 

In the camera, we´ll find several interesting features. One of them is the newly designed 26.1mm GR lens that provides a 40mm angle of view in the 35mm format, close to the photographer’s own effective field of view.

 

With the new focal length Ricoh wants to give the photographer a possibility to capture an image similar to those taken at a 30mm semi-wide angle or create a completely different visual expression as if taken at a 50mm standard angle.

 

The newly designed optics incorporates two aspherical optical elements at most effective positions, to reduce distortion, keep chromatic aberration to a minimum and reduce flare and ghost effects when shooting against backlight.

The upgraded lens construction results in an improved image quality, which is especially noticeable in the peripheral area.

The F/2.8 aperture consists of a nine-blade diaphragm mechanism creates a stunning bokeh.

 

The GR IIIx incorporates a large APS-C-format CMOS image sensor with an anti-aliasing (AA) filter-less design and a newly developed GR ENGINE 6 imaging engine to optimize its image resolving power. With approximately 24.24 effective megapixels, this image sensor assures super-high-resolution images rich in gradation. It is also compatible with multi-tone 14-bit RAW image recording. The camera also features the Ricoh-original accelerator unit designed to optimize the image data delivered by the image sensor.

The Ricoh-original three-axis SR (Shake Reduction) mechanism means that the GR IIIx effectively compensates for camera shake up to four stops and helps you to get that perfect shot even during long exposures.

It also comes equipped with an ND (Neutral Density) filter, which closes the aperture down by two stops.

 

The camera features a hybrid AF system combining a contrast-type AF mechanism superior in focusing precision with a phase-detection-type AF mechanism assuring high-speed focusing operation that rapidly detects the subject’s face or eye.

 

On the back of the camera, we´ll find a 3,0-inch high-definition LCD monitor with approximately 1,037,000 dots. Its touch-screen operation provides swift, intuitive control of various camera functions, such as AF frame shift, menu selection and much more.

Another popular feature is the in-body RAW development, which allows the user to edit a captured image as desired by adjusting such parameters as recoding size, aspect ratio, white balance, image control setting, and exposure compensation factor, all without the need of a PC.  

 

 

In conjunction with the new camera, Ricoh also releases four new accessories designed exclusively for the new GRIIIx

 

GT-2 Tele Conversion Lens and GA-2 Lens Adapter

Designed for exclusive use with the RICOH GR IIIx, this tele conversion lens is mounted on the camera using the GA-2 Lens Adapter. When mounted, the camera automatically detects it as a tele conversion lens and extends the focal length to approximately 75mm in the 35mm format with the Crop mode, or to approximately 107mm in the secondary Crop mode.

 

GV-3 External Mini Finder

This external optical viewfinder features a focus frame (1:1 aspect ratio; a picture guide mark provided) indicating an image field equivalent to the 40mm angle of view in the 35mm format. Carrying case included. For GRIIIx.

 

GN-2 Ring Cap

Exclusively designed for use with the RICOH GR IIIx, this accessory replaces the standard ring cap to upgrade the camera’s appearance, with a choice of three colors: Dark Gray, Black, and the new GR IIIx-exclusive Bronze.

 

The new camera will start ship in the end of September 2021

Recommended selling price is EUR 990:-

 

For further information, please contact Karsten.rath@focusnordic.dk

 

Key specifications:

  • New 26.1mm focal length (equivalent to 40mm in 35mm format).
  • The new lens construction results in improved image quality, which is especially noticeable in the peripheral area.
  • Compact design.
  • 24.24 megapixel APS-C-format CMOS.
  • New ENGINE 6 imaging engine that improves image quality.
  • In-body RAW development.
  • Three-axis, four-step shake reduction
  • Wireless LAN functions for easy pairing with mobile devices
  • 14-bit RAW

 

 

 

 

 


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Raimonds Saušs
Country Manager
Raimonds Saušs