Focus Nordic


Focus Nordic Estonia

Focus Nordic is the leading distributor of photo and video in Europe with more than 80 brands represented in 28 markets. We lead the industry forward and are dedicated to share knowledge and inspiration.

Our range includes many of the strongest brands, both in terms of cameras, binoculars and accessories. We represent Samyang, Zhiyun, Nanlite, Datavideo, Digipower, Saramonic, Polaroid, Panasonic, Ricoh/Pentax, Kodak, Chasing, Feelworld, Lexar, Transcend, Delkin, Hähnel, Velbon, Sirui, Celestron, LumeCube, Zeiss, NiSi och LedGo. In addition, there are many products under our own brand Focus.

Our business concept is to have an effective distribution directly from our own warehouse, supplying retailers in the Nordic and Baltic region with the best products. By big purchases for the entire Nordic and Baltic region, the best prices, both on products and freight are negotiated. At Focus Nordic, we take an active stand for good working conditions and a good social situation of our suppliers worldwide. Through our membership of the Business Social Compliance Initiative (BSCI), we support the organization's code of conduct. It should include ensuring that suppliers respect human rights and complies with applicable laws and regulations.


Richard Viidalepp
Area Manager Estonia
Richard Viidalepp