How do you translate values into materials? And what does luxury mean in the world of today? Those were some of the questions facing our designers as they got to work on the interior of our forthcoming Volvo EX90 all-electric flagship SUV.
Their answers are in tune with the times, yet firmly rooted in the essential qualities of Scandinavian design: simplicity, well-being and natural sources.
Just like old metrics such as horsepower and acceleration have been swept aside by charging time and range, there’s a new paradigm in automotive luxury as well. For us, bling isn’t best. And the smell of new animal leather is no longer the only indication of a rich interior.
“We’ve chosen materials based on our values,” says Cecilia Stark, Senior Design Manager. “These choices leave behind old-fashioned automotive luxury and express our Scandinavian foundations. With the Volvo EX90 we take customer well-being as a design starting point.”
Translate that into tangible elements inside the Volvo EX90 and the result is one of the most pleasant and elegant car interiors on the market. At the same time, our interior composition reflects our sustainability ambitions, such as being a fully circular and climate-neutral company by 2040.
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