RAS AL KHAIMAH’S TOURISM DEVELOPMENT AUTHORITY STRENGHTENS FOCUS ON THE NORDIC REGION
Ras Al Khaimah, UAE, 8 May 2018: In a move to further strengthen ties with the Nordic region, the Ras Al Khaimah Tourism Development Authority (RAKTDA) today announced the opening of their first international representation office in the Nordics, as the Emirate seeks to drive further growth in the number of visitors travelling to Ras Al Khaimah.
RAKTDA already has offices in Saudi Arabia, UK, Russia and Germany. The new office, which opened in April 2018 is located in Copenhagen, Denmark, one of the most important economic, transportation and communication centres in the region.
Announcing the opening of the new office, RAKTDA CEO Haitham Mattar said: “The Nordic market is one of the fastest growing sectors and last year it ranked in our top ten source markets for visitors. Already in 2018, we have seen growth in year-on-year figures up 26.2% in the first quarter. The opening of the Copenhagen office provides an important resource to grow visitors from the Nordic countries and for our partners in the Emirate to access this market.”
The chosen partner for the representation office is United Spirit Nordic, leading Copenhagen based PR and marketing agency. The agency is renowned for established relationships with Nordic travel trade and offer reliable, efficient, pro-active hands-on team to maximise the overall goal of increasing visitor figures, length of stay and spend per person.
Marking its seventh international representation office, the Copenhagen office will support the tourism body’s promotional activities and trade partnerships to penetrate the regions high potential outbound market. A team of dedicated trade promotion, MICE and business development staff will manage various in-market promotions and initiatives to drive further awareness of Ras Al Khaimah as a multi-faceted business and leisure destination to Nordic travellers.
In 2017 approximately 18,000 Nordic visitors stayed in the Emirate, either on holiday or on business visits. In the first quarter of 2018, RAK attracted almost 10,000 visitors – an increase of 26.2% when compared to the same period of 2017.
Numerous Trade activities have been organised for the coming year in the region, including webinars, networking events, Antor workshops, FAM trips for the trade, and a UAE roadshow with the Ministry of Economy in Scandinavia in September 2018.
RAKTDA is targeting 1 million visitors by the end of 2018 as part of its Vision 2019 tourism strategy and international markets like the Nordics are high on the agenda. The strategy focuses on the Emirate’s inimitable assets which include some of the finest beaches and nature in the region, the highest mountain in the UAE, a unique terracotta desert, 7000 years of history and heritage, as well as authentic Arabian cultural experiences. RAKTDA is planning to reach 20,000 hotel rooms by 2025, along with new tourist attractions, products and events to be developed across Ras Al Khaimah.
Notes to Editors:
About Ras Al Khaimah
One of the world’s fastest growing tourism destinations, Ras Al Khaimah boasts a rich culture and long-standing history dating back 7,000 years. The Emirate boasts an array of archaeological sites and breath-taking natural vistas, from golden sand beaches, awe-inspiring terracotta dunes and a green belt of date palms to Jebel Jais, the highest mountain in the UAE.
To learn more about Ras Al Khaimah, visit us at:
- www.rasalkhaimahtourism.com
- www.facebook.com/visitrasalkhaimah
- www.youtube.com/visitrasalkhaimah
- https://twitter.com/raktourism
About Ras Al Khaimah Tourism Development Authority (RAKTDA)
The Ras Al Khaimah Tourism Development Authority (RAKTDA) was established in May 2011 under the government of Ras Al Khaimah. In order to achieve target growth of one million visitors by the end of 2018, the authority aims to develop the emirate’s tourism infrastructure and establish Ras Al Khaimah as a world-class destination for leisure and business travel, creating sustainable investment opportunities and enhancing the quality of life for its residents. In order to achieve its goals, the RAKTDA has a government mandate to license, regulate and monitor the emirate’s tourism and hospitality industry.
Follow RAKTDA on twitter: @RAKTourism
For further information, please contact:
Christine Engen
CEO & Director, United Spirit Nordic, Denmark
tel +4533115600 I cell +45 28102434
christine@unitedspiritnordic.com
Neda Carrillo
Director of Corporate Communications & Public Relations
Ras Al Khaimah Tourism Development Authority
United Spirit Nordic on riippumaton matkailualan myynti-, markkinointi- ja PR-yritys. Pääkonttorimme sijaitsee Kööpenhaminassa, Tanskassa. Palvelumme kattavat Skandinavian ja Suomen sekä Baltian maat.
Innovatiivisuus, toiminnallisuus, tavoitteellisuus ja johdonmukaisuus kuvaavat United Spirit Nordicin toimintaa, kuten myös käytännönläheisyys ja ystävällisyys. Sekä meidän että yhteistyökumppaneidemme tavoitteena on pitkän tähtäimen menestys. Olemme pieni tiimi, mutta laajan kokemuksemme avulla toteutamme menestyksekkäitä kampanjoita ammattitaitoisesti. Tarjoamme luotettavuutta, työmoraalia, jatkuvuutta ja motivaatiota. www.unitedspiritnordic.com
About United Spirit Nordic
United Spirit Nordic on riippumaton matkailualan myynti-, markkinointi- ja PR-yritys. Pääkonttorimme sijaitsee Kööpenhaminassa, Tanskassa. Palvelumme kattavat Skandinavian ja Suomen sekä Baltian maat. Innovatiivisuus, toiminnallisuus, tavoitteellisuus ja johdonmukaisuus kuvaavat United Spirit Nordicin toimintaa, kuten myös käytännönläheisyys ja ystävällisyys. Sekä meidän että yhteistyökumppaneidemme tavoitteena on pitkän tähtäimen menestys. Olemme pieni tiimi, mutta laajan kokemuksemme avulla toteutamme menestyksekkäitä kampanjoita ammattitaitoisesti. Tarjoamme luotettavuutta, työmoraalia, jatkuvuutta ja motivaatiota.
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