2020-05-01 17:42Blog post

Will journalists travel on press trips, and how will destination marketing look in the future?

Dear media colleagues,

The new meeting places are online these days. We connect through apps and online platforms. It has become more important on how you present yourself visually and what to think about when being in an online meeting. Here is an article from NY Times and a newsletter from our US partner in our network WorldWisePR. They have both great tips from international meeting professionals.

In one of our first blog posts, we had a survey asking you about how the press work will be moving forward. We have got over 50 replies and wanted to share with you what you have told us. Interestingly is it that many could see themselves traveling already this summer (41,48%) and autumn (50,98%). All depending of course how the opening up for traveling is developing. The destinations you would like to visit and write about were; Caribbean, South-east Asia, Africa, and the Middle East, and Europe. The mode of transport was primarily by train and flight, and less wants to travel by bus. Sun, Sand, Sea, Active Holidays and City-breaks are on the top of the list of themes for articles.

The world is slowly opening up again after lock-down. We are observing carefully with a positive mind. As many probably know, both Christine and Titti, have been involved previously in destination marketing for the Caribbean islands. The Caribbean is hurting right now, as most of the islands are depending on tourism. So we are happy to learn that CTO, Caribbean Tourism Organisation, has announced the campaign #CaribbeanDreaming is ready to launch when the time is right.

We are reading and listening with everyone else, to news, updates, and information about how destinations are getting ready to welcome tourists again. We will of course travel after this. BUT the question will most probably be how many of us will travel in 2020? And how will the destination marketing look like in the future? Adweek had an interesting column by Thomas Kolster on how we might need to change our marketing from “selling” to rather “assisting” the customer to create their own experiences

We will slowly start with press releases from our clients again but chosen to publish these in our pressroom only. You can follow our press room to get notifications when there are new posts. Our blog will continue, and we will aspire to inspire you with ideas and news, but also post about press trips that you might be interested in. And as always, any questions, just send us an email or call us.

Happy May 1st weekend,

Kind regards Christine and Titti

Topics: Karibian

About United Spirit Nordic

United Spirit Nordic on riippumaton matkailualan myynti-, markkinointi- ja PR-yritys. Pääkonttorimme sijaitsee Kööpenhaminassa, Tanskassa. Palvelumme kattavat Skandinavian ja Suomen sekä Baltian maat. Innovatiivisuus, toiminnallisuus, tavoitteellisuus ja johdonmukaisuus kuvaavat United Spirit Nordicin toimintaa, kuten myös käytännönläheisyys ja ystävällisyys. Sekä meidän että yhteistyökumppaneidemme tavoitteena on pitkän tähtäimen menestys. Olemme pieni tiimi, mutta laajan kokemuksemme avulla toteutamme menestyksekkäitä kampanjoita ammattitaitoisesti. Tarjoamme luotettavuutta, työmoraalia, jatkuvuutta ja motivaatiota.


Christine Engen
Creative Director & CEO
Christine Engen