The Transcontinenta Group is proud to announce that it has been appointed as the distributor of the H&Y filter brand as of May 1st 2025 for the Benelux alongside their H&Y filter activities in the UK, Ireland, Germany, and Austria.
H&Y Filter has been founded in Hong Kong in 2006 and is a leading brand in the photography and videography industry, renowned for its commitment of developing and providing high quality filter products.
The company’s primary philosophy revolves around providing photographers and videographers with maximum flexibility and creative control, enabling them to capture stunning images and footage in any shooting environment. H&Y Filter is dedicated to using the best materials and ensuring the durability of its products, making them a reliable choice for both amateur and professional photographers. The very first major breakthrough in technological advancements came from the launch of the award-winning K-Series magnetic square filter holder system in 2017. This simplified the way photographers can apply filters to their lenses with an innovative magnetic filter holder system without the compromise in quality.
In photography and video creation, having the right filter system is just as important as choosing the right camera and lens. Filters not only enhance image quality but also add distinct effects or atmospheres. Because every photographer and videographer has a unique style and subject preference, selecting the best possible set of filters is essential. That’s why H&Y offers three different filter systems:
The H&Y filter solutions are available from leading retailers across the Benelux. As H&Y Filter continues to lead the industry with its groundbreaking innovations, we are proud to provide photographers and videographers with the tools they need to unleash their creativity and capture exceptional images.
The Transcontinenta Group started in 1992 as Transcontinenta in the Netherlands and has grown into a value-added distributor of photo and video brands for retailers, professional end-users, and business-to-business companies. Over the years, the industry has evolved, establishing the Transcontinenta Group as the leading photo and video distributor in Europe. The Transcontinenta Group has expanded its sales and marketing operations, with offices in the Netherlands, Germany, and the UK, along with partner offices in Paris and Barcelona. With an international team, the company serves over 200 million customers across these regions.