The Transcontinenta Group, Tamron distributor for the UK, Ireland and the Netherlands, announces the presentation by the Technical Image Press Association (TIPA) of its TIPA Award 2024 to two TAMRON lenses: TAMRON 17-50mm F/4 Di III VXD (Model A068) for "BEST WIDE ANGLE ZOOM LENS" and TAMRON 70-180mm F/2.8 Di III VC VXD G2 (Model A065) for "BEST TELEPHOTO ZOOM LENS". TAMRON has been honoured with TIPA Awards for eleven consecutive years.
BEST WIDE ANGLE ZOOM LENS:
TAMRON 17-50mm F/4 Di III VXD (Model A068)
Photographers looking for a lens that excels in both video and still photography will find this full-frame Sony E-Mount lens perfect for their needs. It's ultra-wide to normal zoom range is versatile for travel, landscape, and nature shots, as well as videography. Lightweight and compact, it's great for carrying around. Its close focusing ability enhances creativity, with a distance as short as 0.19m at the wide end. The lens maintains sharp video quality with its fixed barrel and internal zoom, suitable for gimbals. Its VXD autofocus is quick and silent, ensuring accuracy. Weather resistance makes it ideal for outdoor use, and it supports the TAMRON Lens Utility for customized settings that are unique to videography, expanding creative options.
BEST TELEPHOTO ZOOM LENS
TAMRON 70-180mm F/2.8 Di III VC VXD G2 (Model A065)
The TIPA editors highlight this zoom lens for its complete optical overhaul, marking it as part of Tamron's new generation that leverages Sony E-Mount mirrorless technology. It's compatible with Eye AF, Fast Hybrid AF, AF Assist and has an improved VXD motor. Notably smaller and lighter than its peers, it enhances fieldwork and offers superior close-up performance across all focal lengths. Its linear motor is quiet and swift, ideal for video, while Tamron's VC image stabilization ensures sharp shots in various conditions. Special lens elements reduce aberrations and flare. With the support of the TAMRON Lens Utility, users can customize settings unique to videography or create their own personal settings, making it versatile for both still and video shooting.
TIPA Awards Received by Tamron
2014 BEST EXPERT DSLR LENS; SP 150-600mm F/5-6.3 Di VC USD (Model A011)
2015 BEST CSC ENTRY LEVEL LENS; 14-150mm F/3.5-5.8 Di III (Model C001)
2016 BEST DSLR PRIME LENS; SP 35mm F/1.8 Di VC USD (Model F012)
2016 BEST ENTRY LEVEL DSLR LENS; 18-200mm F/3.5-6.3 Di II VC (Model B018)
2017 BEST DSLR TELEPHOTO ZOOM LENS; SP 150-600mm F/5-6.3 Di VC USD G2 (Model A022)
2018 BEST DSLR TELEPHOTO ZOOM LENS; 70-210mm F/4 Di VC USD (Model A034)
2018 BEST DSLR SUPERZOOM LENS; 18-400mm F/3.5-6.3 Di II VC HLD (Model B028)
2019 BEST MIRRORLESS STANDARD ZOOM LENS; 28-75mm F/2.8 Di III RXD (Model A036)
2020 BEST DSLR PRIME LENS; SP 35mm F/1.4 Di USD (Model F045)
2021 BEST STANDARD ZOOM LENS; 17-70mm F/2.8 Di III-A VC RXD (Model B070)
2021 BEST TELEPHOTO ZOOM LENS; 70-180mm F/2.8 Di III VXD (Model A056)
2022 BEST FULL FRAME ULTRA TELEPHOTO ZOOM LENS; 150-500mm F/5-6.7 Di III VC VXD (Model A057)
2022 BEST TRAVEL ZOOM LENS; 35-150mm F/2-2.8 Di III VXD (Model A058)
2023 BEST TELEPHOTO ZOOM LENS; 50-400mm F/4.5-6.3 Di III VC VXD (Model A067)
2023 BEST CONTENT CREATOR LENS; 20-40mm F/2.8 Di III VXD (Model A062)
2024 BEST WIDE ANGLE ZOOM LENS; TAMRON 17-50mm F/4 Di III VXD (Model A068)
2024 BEST TELEPHOTO ZOOM LENS; TAMRON 70-180mm F/2.8 Di III VC VXD G2 (Model A065)
The TIPA Awards are world-renowned as the most influential photo and imaging product awards in the industry. The Technical Image Press Association (TIPA) has a worldwide membership of photo and imaging magazines from 14 countries across five continents. Once a year the editors of TIPA’s member magazines meet to vote for the best photo and imaging products in each category.
The TAMRON 17-50mm F/4 Di III VXD (Model A068) and the TAMRON 70-180mm F/2.8 Di III VC VXD G2 (Model A065) are available from Tamron dealers in the UK, Ireland, and the Netherlands.
The Transcontinenta Group is one of the best value added distributors in Western Europe. We are a privately owned company and established in 1992 in the Netherlands. The Transcontinenta Group has offices in The Netherlands, Germany, and the UK. From there we distribute well-known and leading brands in the field of photography, video, sport optics and mobile connectivity. The wide range of brands and products we represent enables us to position them in a wide range of markets. From the novice amateur, professional photo studio to museums and government.
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