Polaroid launches Music in Full Color

The Transcontinenta Group, distributor for Polaroid in The Netherlands, Belgium and Luxembourg, hereby officially announces that Polaroid enters the music space with its colourful new line-up of music products. After more than 80 years of working at the intersection of art and science making products that inspire and empower creativity, Polaroid brings its energy and spirit to music. Polaroid Music includes four vibrant Bluetooth® Polaroid Music Players, an experimental music discovery service called Polaroid Radio and the Polaroid Music app.

“Great musicians and photographers capture what we can’t always express with words. They make us feel. We're new in the music world, but we want to bring as much colour and emotion to the space as we can. We’re excited about this new chapter while still being as committed as ever to instant photography,” according to Oskar Smolokowski, Polaroid Chairman.

Polaroid Music Players

The four Polaroid Music Players embrace the iconic brand’s design language: they are playful, expressive, and designed for joy and humanity. There’s the smallest and most portable Polaroid P1, the most wearable Polaroid P2, the iconic boom-box-like Polaroid P3 and the most powerful Polaroid P4 loud, portable speakers with a retro-futuristic feel. The classic red button is a nod to the legacy of instant photography and its famous red camera shutter button. The Polaroid Music Player’s analogue dial is purposefully designed to change Polaroid Radio stations without picking up a phone. This adds an analogue experience, making the Polaroid Players tactile objects rather than simply smartphone extensions.

Polaroid Radio

Polaroid Radio is the heart and soul of the Polaroid Players and available to every music lover on the web or via the Polaroid Music app. In a world of algorithms, Polaroid puts radio back in the hands of real people: artists, DJs, and curators designed stations featuring up-and-coming tracks as well as old favourites. It’s an experimental take on internet radio. Five ever-evolving FM-like stations that are human-curated, free, and ad-free. Like five sonic worlds, with no pause, skip, or rewind.

Polaroid Radio is available on the web at radio.polaroid.com or via the Polaroid Music app in US, Canada, UK, France, Germany, Italy, Netherlands, Sweden, Portugal, and Austria for launch, more territories coming soon.

Key features and benefits

• From our most portable to our most powerful
• Up to 15 hours of playback time
• Connects via Bluetooth®
• Pair players together for stereo sound
• Stream your favourite tracks with the Polaroid Music app
• Go full colour with Polaroid accessories

Availability and pricing

For now, the complete range of Polaroid Music Players will be available exclusively at Coolblue in the Benelux. For more information, please visit coolblue.nl or coolblue.be. The recommended retail prices, including vat, are:

• Polaroid P1 Music Player: € 59,99
• Polaroid P2 Music Player: € 129,99
• Polaroid P3 Music Player: € 189,99
• Polaroid P4 Music Player: € 289,99

The free Polaroid Music app can be downloaded on the Apple App Store or on Google Play.