Peak Design launches biggest colour refresh ever

Transcontinenta Group, distributor of Peak Design in the Benelux, UK and Irland, is delighted to announce the biggest colour refresh in the brand's history! With the introduction of four striking new colours and no fewer than 75 new products, the Peak Design range is getting a striking visual upgrade across the popular categories: Everyday Bags, Travel Bags, Packing Tools, Capture Clips and Straps.

This is the first major update to these product lines by Peak Design in more than six years. This colourful revamp is designed to draw even more attention to the best-selling products, make the Peak Design brand even more distinctive both online and in-store, and appeal to new target groups.

Four new colours that stand out

The four new colours – Eclipse, Kelp, Ibis and Ocean – definitely take the design and look & feel of Peak Design products to the next level. The Eclipse colour is already being used in existing products such as Peak Design Outdoor backpacks and Slings, Packing Tools and the recently introduced Pro Roller.

For a first impression of the new Peak Design colours that stand out:

• Eclipse: a dark, powerful colour that is bold, versatile and neutral for a robust and modern look.

• Kelp: a matte, even soft look inspired by natural, green tones such as seaweed, evoking warmth and organic aesthetics.

• Ibis: refers to the vibrant, red/orange-pink hue of the Ibis bird and is a distinctive accent colour that adds elegance and energy to the products.

• Ocean: this colour intuitively evokes images of ocean blue, raw, soothing and deep, making it a perfect match for travel and outdoor products, for example.

Research shows that 90% of quick product assessments are based on colour. With this new colour introduction, Peak Design continues to lead the way in visual appeal.

Overview of new colours per product category

Everyday Bags. This Peak Design Everyday bag line has long been extremely popular among photographers, vloggers and people who use a stylish bag for everyday use. Updates for: Everyday Backpack 20L & 30L, Backpack ZIP 15L & 20L, Sling 3L, 6L & 10L, Messenger 13L, Totepack 20L and Tote 15L.

Travel Bags. For anyone who wants to be as flexible as possible, the Peak Design Travel Bags series is the perfect solution. Backpacks and duffels for travelling anywhere, which can be easily transformed into a functional camera bag with the optional Peak Design Camera Cubes. Updates for: Travel Backpack 30L & 45L, Duffelpack 65L, Duffel 35L, 50L, 65L & 80L.

Capture Clips and Straps. Even the famous Peak Design Capture Clip, which started it all for Peak Design as a brand in 2011, is now available in three new colours. And the extensive range of camera straps now offers a wealth of choices to take with you on your travels with a fresh new look. Updates for: Capture Clip V3, Cuff, Leash, Slide Lite, Slide and Anchor 4-pack.

Packing Tools. The Peak Design Packing Cubes are really handy accessories for when you're travelling (with or without a camera) to efficiently store and protect your clothes, shoes, all kinds of accessories, etc., etc. Updates for: Packing Cube, Shoe Pouch, Tech Pouch, Wash Pouch, Field Pouch and Packable Tote.

Important and interesting updates for consumers

• Fresh style, same trusted gear. No need to compromise. The best-selling Peak Design bags, belts and accessories now look as good as they function.

• Your gear, your style. Colour says a lot about you. Choose a colour that suits your lifestyle and look. Just be yourself!

• Refresh without rethinking. Already have a Peak Design bag? Great. These new colours are a good reason to upgrade or find a bag that fits another part of your life.

• Look good, feel ready for a new day. Whether you're going to work, being creative or travelling, your equipment should match your mindset. Now you can.

Availability and prices

Many products in the new Peak Design colours are available immediately from authorised Peak Design dealers in the Benelux, UK and Ireland. The recommended retail prices of the products in the new colours remain the same as for the existing products.