Official launch of the Leica Akademie Nederland

The Transcontinenta Group, distributor for Leica in the Netherlands, is proud to announce the official launch of Leica Akademie Nederland.

Building on the legacy of the original German Leica Akademie of 1934, the new academy will offer an inspiring range of workshops and experiences designed to spark creativity, sharpen photographic skills and celebrate the art of visual storytelling.

Leica Akademie has long been synonymous with creative and challenging photography, inviting participants to discover new perspectives and improve their craft through hands-on training. Workshops are led by professional Leica photographers and expert Leica Akademie tutors, providing personalized instruction that fosters growth and ignites passion. While photography enthusiasts of all backgrounds are welcome, Leica Akademie workshops are designed to showcase, and use, Leica cameras and lenses, allowing participants to fully immerse themselves in the Leica tradition and experience its unparalleled quality first-hand.

Leica Akademie now in the Netherlands

Having successfully expanded to several countries, including Australia, Austria, China, France, Germany, Greece, India, Italy, Japan, Portugal, Singapore, South Korea, Switzerland, the UK, and the USA, Leica Akademie is proud to add the Netherlands to its prestigious list. The aim of the Akademie programme is to inspire a new generation of photographers to capture life's most authentic moments, those decisive moments that truly tell a story, through the distinctive lens of a Leica.

"We are delighted to bring the renowned Leica Academy to the Netherlands as part of our activities to support the Leica brand," says Gerrie Geijssen, CEO of Transcontinenta Group. "By offering immersive Leica workshops and exclusive travel experiences, we hope to inspire creativity and foster a deeper appreciation for the art of photography in general and the Leica brand in particular."

Workshop information and registration

For more detailed information about the Leica Akademie Nederland, including workshop schedules and participation details, please visit the Leica Akademie section of the Leica Store Amsterdam website at: www.leicastoreamsterdam.nl/akademie/

About the Transcontinenta Group
We are the official distributor of Leica in the Netherlands and the owner of the Leica Store Amsterdam, the Leica Gallery Amsterdam, and the driving force behind the Leica Akademie. The Transcontinenta Group started in 1992 as Transcontinenta in the Netherlands and is a value-added distributor of photo and video brands to retailers, professional end-users and business-to-business companies. Over time, the industry has evolved and Transcontinenta's focus has expanded to a more European level. As a result, the Transcontinenta Group now has its own sales and marketing operations and offices not only in the Netherlands, but also in Germany and the UK. With our international team we are able to serve over 200 million customers with our brands, products and services in these regions. More information: www.transcontinentagroup.com

About Leica Camera AG
Leica Camera AG is an international, premium manufacturer of cameras and sports optics. The legendary reputation of the Leica brand is based on a long tradition of excellent quality, German craftsmanship and German industrial design, combined with innovative technologies. An integral part of the brand's culture is the diversity of activities the company undertakes for the advancement of photography. In addition to the Leica Galleries and Leica Akademies spread around the world, there are the Leica Hall of Fame Award and, in particular, the Leica Oskar Barnack Award (LOBA), which is considered one of the most innovative sponsorship awards existing today. Furthermore, Leica Camera AG, with its headquarters in Wetzlar, Hesse, and a second production site in Vila Nova de Famalicão, Portugal, has a worldwide network of its own national organizations and Leica Stores.