Transcontinenta Group, distributor for Tamron in the UK, Ireland, and the Netherlands, announces the launch of the Tamron 35-100mm F/2.8 Di III VXD (Model A078). Designed for portrait and travel photography, this fast-aperture standard zoom is available in full-frame Sony E and Nikon Z mount.
Beyond its compact size of just 119.2 mm and 565 g, the 35-100 mm f/2.8 features a carefully refined optical construction comprising 15 elements in 13 groups. This includes XLD, LD and GM elements that suppress chromatic aberration and maintain high resolving power across the zoom range. The lens design also provides an appealing bokeh effect, ensuring that subjects stand out clearly against the background. Tamron has also applied its BBAR-G2 coating to minimise ghosting and flare in backlit scenes. The result is high contrast and stable image quality from 35 mm to 100 mm, even in backlit or high-contrast scenes.
Designed for daily use, this lens has a moisture-resistant design with leak-resistant seals throughout the barrel. The front element is fluorine-coated to repel water and oil, making cleaning easier in outdoor conditions. The unified 67 mm filter thread is compatible with most Tamron mirrorless zoom lenses, making it easier to use filters.
The Tamron VXD linear motor mechanism provides fast and precise autofocus for portraits and moving subjects. With a minimum focus distance of 22 cm at the wide end, the lens supports creative close-up work without the need for additional lenses.
Over the years, Tamron has designed and produced a wide range of high-quality zoom and prime lenses for Sony E and Nikon Z mounts, from ultra-wide angle to super telephoto. Sony users can choose from a range of 22 lenses, and Nikon Z users can choose from 10 lenses. All of these lenses integrate seamlessly with the advanced features of the Sony E and Nikon Z camera systems, such as Eye AF, Hybrid AF, and in-camera corrections for shading, distortion, and chromatic aberration.
Unique features
Lightweight and compact with 119.2 mm length and 565 g weight
High-resolution and soft bokeh for detailed landscapes and pleasing portraits
Tamron VXD high-speed, high-precision AF to capture natural expressions
Close-up down to 22 cm for creative food and nature photography
Compatible with TAMRON Lens Utility 5.0 software and app
Compatible with TAMRON Link for wireless lens control
Protective moisture-resistant construction and fluorine coating on front lens
Unified 67mm filter size, like most of the Tamron zoom lenses
The Tamron 35-100mm F2.8 is compatible with Tamron Lens Utility V5.0, a dedicated application available for iOS, Android, and PC/Mac operating systems. It allows users to customise lens behaviour for both still photography and video without requiring special additional equipment. New features in Lens Utility 5.0 include the ability to set focus/iris markers and a focus ring stopper, as well as the option to adjust the focus and aperture rotation angle. Other new features include time-lapse with focus shift, astro focus lock with fine-tuning, and a dedicated black/red night mode for the entire app. Version 5.0 will also enable users to wirelessly control the Tamron 35-100mm F/2.8 and other compatible lenses on location via the Tamron Lens Utility app on their smartphone using the new Tamron LINK device.
The new Tamron 35-100mm F/2.8 Di III VXD (Model A078) for full-frame Sony E-mount and Nikon Z-mount will be available from authorised Tamron dealers in the UK and Ireland, and in the Netherlands, from 26 March 2026. The recommended retail price, including VAT, is £799.99 (UK), €929.99 (Ireland), and €929.00 (Netherlands) for the Sony E-mount version. The Nikon Z-mount version costs £799.99 (UK), €949.99 (Ireland), and €949.00 (Netherlands).
The Transcontinenta Group started in 1992 as Transcontinenta in the Netherlands and has grown into a value-added distributor of photo and video brands for retailers, professional end-users, and business-to-business companies. Over the years, the industry has evolved, establishing the Transcontinenta Group as the leading photo and video distributor in Europe. The Transcontinenta Group has expanded its sales and marketing operations, with offices in the Netherlands, Germany, and the UK, along with partner offices in Paris and Barcelona. With an international team, the company serves over 200 million customers across these regions.
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