New: Leica SOFORT 2 hybrid instant camera in an elegant design

The Transcontinenta Group, the distributor of Leica for the Netherlands, presents the second generation of the popular Leica instant camera, the Leica SOFORT 2.

In the early days of photography, there were hours to days between the moment of capturing an image and actually viewing the result. Since 1947, instant cameras have offered a new photography experience, which gained cult status, especially in the 70s and 80s. Back then, the instantly printed photo symbolized acceleration, whereas in today's fast-paced world, it represents a moment of caution and relief. It's no wonder that the fascination with instant photography is thriving once again, and now, with the Leica SOFORT 2, Leica Camera AG is introducing the second generation of their instant camera. This hybrid camera seamlessly combines fleeting digital moments with the enduring analogue world.

The modern, minimalist, and elegant look of the SOFORT 2 is a testament to the expertise of the company in industrial design. The Leica brand experience continues consistently with the handling of the SOFORT 2, as its user-friendly menu structure and button layout align with those of other digital Leica cameras.



Hybrid Instant Camera

What's new with the SOFORT 2 is primarily the option to permanently save digital images and choose the best shots before printing them. This includes all photos on your smartphone and those taken with other Leica cameras, already stored in the gallery of the seamlessly connected Leica FOTOS App. These photos can be transferred to the camera via the app and printed as instant photos. Simply pull the manual printing lever on the camera, and seconds later, you'll have the print on Instax Mini format photo paper in your hands. Leica offers exclusive photo paper with a warm-white or golden frame.

Easy to use, minimalist, and stylish. The new Leica SOFORT 2 is available in black, red, and white and presents itself as a camera that will quickly find a permanent place in the family, at events, and during travels, creating special shared experiences. Numerous fun features further assist in creatively capturing moments: the selfie mode with a separate shutter button, the landscape mode with a wide-angle character, the macro mode for close-ups from up to 10 cm, as well as 10 effect lenses and 10 film effects to unleash your creativity.

Stylish accessories

As versatile as the Leica SOFORT 2 itself are its accessories. Stylish wooden picture frames beautifully showcase the prints. Wrist straps, carrying straps, bags, and other high-quality accessories emphasize the camera's individuality and creativity - and, most importantly, the individuals who use it to capture and share special moments, whether as analogue instant photos or digital moments on social media.

Price and availability

The Leica SOFORT 2 will be available globally at the Leica Store Amsterdam, the Leica Store Lisse and authorized Leica dealers in the Netherlands, starting 9th November 2023. The recommended retail price will be €379 including VAT.