The Transcontinenta group, Insta360 distributor for the Benelux, is excited to announce the new, groundbreaking flagship camera: Insta360 X4. Much-anticipated 8K 360° video, plus 5.7K60fps and 4K100fps, add unparalleled image quality to the endless creative possibilities of 360° capture, including the ability to "shoot first, point later" and the Invisible Selfie Stick effect. X4 also doubles as a traditional action cam, with its Single-Lens Mode now upgraded to smooth, ultra-wide 4K60fps.
This premium imaging arsenal is supported by a powerful 5nm AI chip, a smart control system with features such as Voice and Gesture Control, and vastly improved battery performance with a 135-minute run time. A host of AI-powered shooting and editing features make it easy to capture and share unique, creative shots. New, removable lens guards for X4 will also be a very welcome addition, providing convenient, robust protection and peace of mind. All of this in a tough, pocket-sized device makes X4 the new, essential tool for action enthusiasts, casual creators, and professionals alike.
“8K will be transformative for creators as reframed video now holds its own alongside footage shot on regular cameras. But X4 isn't just about image quality, it's designed to be the most robust, easy-to-use 360° camera ever, no matter your experience. This idea was at the heart of a lot of the changes we made," JK Liu, founder of Insta360 explained.
It's finally here! 8K30fps is the highest resolution ever for a 360° action cam, and it looks incredible! With 360° video, creators can choose any angle after filming (known as reframing), like going back in time and pointing the camera! This makes X4's 8K resolution a real game-changer because the footage remains incredibly detailed and sharp, even after reframing– perfect as high-quality, standalone clips or for seamless integration into any edit.
And the upgrades don't stop there. For action shots or slow motion, 60fps 360° video is now available at 5.7K for smoother, sharper images. There's also a new 4K100fps setting for glorious, cinematic shots at 4x slow-motion. Whatever the resolution or frame rate, 360° shooting with X4 offers unique benefits like the Invisible Selfie Stick effect, creating impossible third-person views that look like they were shot on a drone or with a personal camera crew! That extends to photos too, with the Insta360 X4 capable of 72MP 360° photos, now with built-in AI denoising.
With Me Mode, the X4 can even automatically frame the subject in the shot, while keeping the selfie stick invisible. Now at a whopping 4K30fps (up from 1080p with X3) or 2.7K120fps, that means ready-to-share flat video clips with zero reframing!
That's right! The Insta 360 X4 doubles as both a 360° camera and a regular wide-angle action cam. When you know exactly what you want to shoot, like a first-person POV from a chest-mounted position, simply switch to Single-Lens Mode for an immersive, wide-angle video. This has been souped up for X4 with super smooth 4K60fps, and an ultra wide 170° view with MaxView at an upgraded 4K30fps.
The Insta360 X4 doesn't just withstand the rough and tumble of adventure, it embraces it! How's this for some action credentials?
No matter what you're into, X4 makes it simpler than ever to capture incredible footage! Got the camera mounted out of reach? No problem! Use hand gestures to start/stop shooting or take a photo (known as Gesture Control), or use voice commands courtesy of Voice Control 2.0. Timed Capture lets you schedule X4 to power on, record, and shut itself off automatically. Perfect for capturing a sunrise without having to wake up!
The creative shooting modes of the X4 have also had some major upgrades:
Other fun tools to try with X4 include the Motion ND effect, for adding cinematic motion blur without an ND filter. For runners and riders, try overlaying data like GPS, speed, and power from your Garmin device or Apple Watch in your video, with a choice of interactive stats dashboards (applied in the Insta360 app).
The Insta360 editing suite has options for creators of all levels, from one-tap, zero-effort AI edits, to fully customized manual editing. Reframing in the Insta360 app has two upgraded options. With Quick Edit (formerly known as Snap Wizard), simply move your phone or use the virtual joystick to point the camera. Editing your 360° video is now easier than playing a video game and just as fun! The reframed clips are immediately saved and ready to share!
For a fully hands-off approach, try AI Edit. Insta360's algorithm handles the entire reframing process, now faster with improved subject detection. The Insta360 app also has Shot Lab, where creators can find 30+ viral-worthy effects that can be edited in just a few taps.
For creators who prefer a desktop workflow, the recently updated Insta360 Studio is a highly flexible editing tool for seriously clean, ready-to-share edits at maximized resolution, compatible with both 360° footage and regular flat images. Both the mobile app and desktop software are also free to use, no subscription required! Besides this, Insta360 has just launched Insta360 Reframe, their own plugin for Adobe Premiere Pro! Creators can reframe 360° files shot on X4 directly in Premiere Pro for a smoother workflow with minimal exporting and maximum image quality.
Availability and prices
The Insta360 X4 will be available in the Benelux from 16 April 2024 from authorized Insta360 dealers at a recommended retail price of €559.99. The Insta360 X4 Adventure Bundle and Motorcycle Bundle will be available soon for €629.99 and €639.99 respectively.
About Insta360
Insta360 creates boldly innovative products that help people capture and share their lives. With a "Think bold" mindset, Insta360 is reimagining the limits of action cameras, 360 VR cameras and traditional photography solutions. Powered by AI, the brand's video editing software is revolutionizing the way creators make engaging content. Insta360 is dedicated to helping a new generation of athletes, creatives, adventure travelers and professionals bring their ideas to life.
The Transcontinenta Group is one of the best value added distributors in Western Europe. We are a privately owned company and established in 1992 in the Netherlands. The Transcontinenta Group has offices in The Netherlands, Germany, and the UK. From there we distribute well-known and leading brands in the field of photography, video, sport optics and mobile connectivity. The wide range of brands and products we represent enables us to position them in a wide range of markets. From the novice amateur, professional photo studio to museums and government.
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