Transcontinenta Group, distributor of HARMAN PHOTO in the Netherlands, Germany and Austria, today announces the launch of HARMAN RED, a brand-new DX coded ISO 125 35mm Red Scale film. HARMAN technology Ltd is one of the world's leading manufacturers of analogue photographic film, darkroom paper and photographic chemicals.
“Red scale is the effect you get when shooting through the back of a colour film” explains Giles Branthwaite, Sales & Marketing Director. “By doing this you are exposing your image through the film’s base and the red sensitive layer first, creating amazing results primarily consisting of reds, oranges, and yellows. The high red sensitivity and lack of anti-halation layer make our Phoenix emulsion the perfect candidate for converting into a red scale film.”
Following on from the launch of HARMAN Phoenix 200 in both 35mm and 120, HARMAN RED 125 is part of the company’s long-term colour journey. Backed by the recent announcement of significant capital investment in both operational and research & development functions, sales from this film will continue to be reinvested to support a roadmap of future colour films.
HARMAN RED is a medium speed ISO 125 film finished in DX Coded 36exp cassettes and uses standard C41 processing. It can transform mundane scenes into dystopian masterpieces with hues of red, orange, yellow, and green whilst retaining characterful high contrast, vibrancy, and grain.
HARMAN invite photographers to follow their journey @harmanphoto and share images shot on HARMAN RED by tagging #harmanred #harmanphoto. The packaging also contains a QR code which allows the film community to give their feedback on the product and what they would like to see from the company in the future.
The HARMAN RED 125 is available now from selected Harman Photo stores in the Netherlands, Germany, and Austria. The recommended retail price is €14.99 including VAT. For more information, visit harmanphoto.com or follow HARMAN Photo on Instagram, Facebook, Bluesky and X with @harmanphoto.
ABOUT HARMAN TECHNOLOGY LIMITED
HARMAN Technology Ltd, trading as both HARMAN Photo and ILFORD Photo, is a pioneering imaging specialist based in Mobberley, Cheshire. The company - which has evolved from the original ILFORD company formed by Alfred Harman in 1879 – manufactures the HARMAN Photo, ILFORD Photo, and KENTMERE ranges of analogue photographic products. For more information on the HARMAN Technology brands visit:
www.harmanphoto.co.uk
The Transcontinenta Group is one of the best value added distributors in Western Europe. We are a privately owned company and established in 1992 in the Netherlands. The Transcontinenta Group has offices in The Netherlands, Germany, and the UK. From there we distribute well-known and leading brands in the field of photography, video, sport optics and mobile connectivity. The wide range of brands and products we represent enables us to position them in a wide range of markets. From the novice amateur, professional photo studio to museums and government.