Transcontinenta makes BSC Expo debut with Sirui cinema lenses

Transcontinenta Group is excited to announce its first-time participation at BSC Expo 2026, taking place 13-14 February at Evolution London, Battersea Park. Visit us at Stand 440 to experience the complete Sirui cinema lens lineup in action, featuring a live shooting area with professional models.

Sirui: Precision optics for modern filmmaking

Sirui has rapidly established itself as a leading manufacturer of high-performance cinema lenses that deliver exceptional image quality at accessible price points. Known for their robust build quality, precise mechanics, and outstanding optical performance, Sirui lenses have become favorites among independent filmmakers, content creators, and professional cinematographers alike.

The Transcontinenta stand will showcase Sirui's comprehensive range, including the Astra AF serie; world’s first T1.8 full-frame autofocus anamorphic lenses, Iron Star, Vision Prime, Night Walker, Sniper, Saturn, and the autofocus lens series.

Sirui lenses are ideally suited for video production thanks to: 

• Smooth, de-clicked aperture rings for seamless exposure adjustments during recording
• Consistent T-stop ratings across focal lengths, maintaining exposure when changing lenses
• Minimal focus breathing to prevent distracting image shifts during focus pulls
• Uniform front diameter and gear positions enabling quick lens changes without rebalancing
• Cinematic rendering with pleasing bokeh and controlled flare characteristics

Experience the Sirui cine lenses at BSC Expo

Whether you're shooting narrative films, documentaries, commercials, or branded content, experience firsthand why Sirui lenses deliver professional results without compromise. Visit Transcontinenta at stand 440, Friday 13 Feb (10:00-19:00) & Saturday 14 Feb (10:00-17:00). Please register now!