Transcontinenta UK Ltd. has been appointed H&Y distributor

Transcontinenta UK Ltd. is proud to announce that it has been appointed as the distributor of the H&Y filter brand for the UK and Ireland from 1st January 2025.

H&Y Filter is founded in Hong Kong in 2006 and is a leading brand in the photography and videography industry, renowned for its commitment of developing and providing high quality filter products.

The company’s primary philosophy revolves around providing photographers and videographers with maximum flexibility and creative control, enabling them to capture stunning images and footage in any shooting environment. H&Y Filter is dedicated to using the best materials and ensuring the durability of its products, making them a reliable choice for both amateur and professional photographers. The very first major breakthrough in technological advancements came from the launch of the award-winning K-Series magnetic square filter holder system in 2017. This simplified the way photographers can apply filters to their lenses with an innovative magnetic filter holder system without the compromise in quality.

H&Y Filter offers a wide range of filter systems

In photography and video creation, having the right filter system is just as important as choosing the right camera and lens. Filters not only enhance image quality but also add distinct effects or atmospheres. Because every photographer and videographer has a unique style and subject preference, selecting the best possible set of filters is essential. That’s why H&Y offers three different filter systems: 

• H&Y RevoRing: A unique tool for filter attachment
  Launched in 2019, the H&Y RevoRing series has transformed the way filters are used by eliminating the need for multiple single-size step-up rings. This robust stepped ring adapter allows you to use one screw-in filter on multiple lenses of different diameters - for example, a single 82mm filter can fit lenses from 67mm to 82mm. This saves time, money, and space in your camera bag. RevoRing's innovative clamping system snaps securely onto the front thread of a lens and can be tightened or loosened with one hand. It is also available in models with fixed CPL or Vario ND filters, as well as optional magnetic clip-on ND filters and protective caps. The RevoRing's variable blade mechanism adapts to a wide range of lens sizes, making it an essential tool for photographers and videographers who need to travel light.
• H&Y EVO System: One filter with two mounting methods
  The H&Y EVO System seamlessly adapts to different photographic needs by offering both screw and magnetic mounting options. This dual functionality gives photographers versatile choices for different shooting conditions. Filters can be used as traditional screw-in or magnetically attached to the EVO base adapter for quick and easy mounting. Multiple filters can also be stacked, regardless of the method chosen. When you're done shooting, simply click a magnetic lens cap onto the lens for protection.
• H&Y K-Series: Magnetic filter holder for seamless integration
  The H&Y K-Series features a magnetic filter holder that quickly and securely attaches 100×100mm or 100×150mm filters. Photographers can stack and adjust up to three filters for greater control and creative effects. The multi-piece magnetic frame also works with third-party filters up to 2mm thick, ensuring compatibility with existing equipment. There's a slot on the back of the holder for H&Y 95mm CPL and ND plug-in filters, further expanding creative options. The UNI comes with four adapter rings (67, 72, 77 and 82mm) and is also available as a set with CPL plug-in filters for lenses without a filter thread.

Availability

Starting in January 2025, H&Y filter solutions will be available from leading retailers across the UK and Ireland. As H&Y Filter continues to lead the industry with its groundbreaking innovations, we are proud to provide photographers and videographers with the tools they need to unleash their creativity and capture exceptional images.