Transcontinenta UK Ltd. appointed distributor of the SIRUI brand

Transcontinenta UK Ltd. is proud to announce that it has been appointed as the distributor of the SIRUI brand for the UK and Ireland from 1 January 2025.

This strategic collaboration marks a significant step in expanding SIRUI's reach and bringing its exceptional products to a wider audience of filmmakers, photographers, and aspiring creatives.

For more than two decades, Sirui has been dedicated to redefining industry standards in the support of photography and filmmaking. Founded in 2001, the company's journey has been fuelled by a passion for precision engineering and cutting-edge technology, leading to the development of a range of award-winning tripods, heads, lenses, and accessories. 

Customer-centric approach

Sirui's dedication to feedback-based optimization is something we find particularly noteworthy. They proactively send sample units to professional filmmakers for real-world testing prior to product launch. This practice ensures valuable user feedback is gathered, which they then utilize to refine and optimize their products. This approach underscores a clear customer-centricity that aligns with our own core values.

High-end tripods and (anamorphic) cine lenses

From the rugged construction of its tripods, whose production line matured in 2006, to the cinematic beauty of its lenses, every Sirui product is designed to enhance the creative potential of filmmakers and photographers. The introduction of the lightweight and affordable 50mm 1.33x APS-C anamorphic lens in 2019 revolutionized the anamorphic landscape, and their continued commitment to the technology led to the release of the 50mm 1.6x full-frame anamorphic lens in 2021. Their innovative products are also winning prestigious awards, such as the R-3213X tripod, which won both the Red Dot Design Award and the German Design Award in 2018. 

The recent launch of the SIRUI 40mm T1.8 1.33x S35 AF Anamorphic Lens on Indiegogo is a testament to their innovation, bringing the most affordable autofocus anamorphic lens to market.

Commitment to quality through rigorous testing

Sirui's focus on superior craftsmanship is evident in their rigorous testing. They perform extensive tests on their products, including high/low temperature, load, and crash tests on tripods, and resolution, drop and shock tests on lenses. This, together with their six-year warranty on camera tripods, underlines their commitment to quality and reliability. With products sold in more than 50 countries, Sirui is a popular choice for filmmakers worldwide.

Availability 

Transcontinenta UK Ltd. is pleased to offer Sirui's lenses and tripods to our valued customers in the UK and Ireland. We are confident that Sirui's innovative solutions will enable photographers and videographers to achieve their creative goals.