2024-07-31 10:00Press release

New: Tamron 28-300mm F/4-7.1 Di III VC VXD 10.7x all-in-one zoom lens

New Tamron 28-300mm F4-7_1 Di III VC VXD A074 for Sony E-mount

Transcontinenta UK Ltd., Tamron distributor for the UK and Ireland, introduces the Tamron 28-300mm F/4-7.1 Di III VC VXD (Model A074), a 10.7x all-in-one zoom lens for Sony E-mount full-frame mirrorless cameras. 

The Tamron 28-300mm F/4-7.1 VC delivers exceptional imaging performance across an impressive focal range, spanning from wide-angle to telephoto. This compact lens achieves a 10.7x zoom ratio while measuring just 126mm in length and weighing a mere 610g. It incorporates the VXD (Voice-coil eXtreme-torque Drive) linear motor focusing mechanism, ensuring swift and precise autofocus throughout its zoom range. Tamron's VC (Vibration Compensation) technology guarantees sharp images, even when shooting handheld at 300mm or in low-light conditions.

With a minimum object distance of 0.19m and a maximum magnification ratio of 1:2.8 at the wide end, this versatile lens opens up possibilities for wide macrophotography. It also features a Focus Set Button and a connection port for the dedicated Tamron Lens Utility™ software, expanding creative options for both stills and video. Built to last, the lens boasts moisture-resistant construction and a protective fluorine coating on the front element. The 28-300mm F/4-7.1 VC empowers photographers to capture an extensive range of subjects with a single, all-in-one solution.

Main features
  • Versatile 10.7x zoom range:
    Covers 28mm wide angle to 300mm telephoto for full-frame mirrorless cameras. This extensive range allows photographers to capture everything from sweeping landscapes to distant subjects without having to change lenses.

  • Superior image quality:
    Features advanced lens elements and coatings for exceptional clarity and aberration control. Optical construction includes XLD and LD elements and BBAR-G2 coating to ensure high quality images throughout the zoom range.

  • Compact and lightweight:
    Despite its large zoom range, it measures only 126mm in length and weighs only 610g. This portability makes it an ideal all-in-one solution for travel photography and everyday shooting scenarios.

  • VXD autofocus system:
    Incorporates Tamron's premium linear motor for fast and precise focusing. This system ensures quiet operation and reliable performance throughout the zoom range, benefiting both still photography and video recording.

  • Vibration Compensation (VC):
    Incorporates Tamron's proprietary VC mechanism for steady shooting, especially in the telephoto range. This feature effectively minimizes camera shake, allowing for sharper handheld images in challenging lighting conditions.

  • Tamron Lens Utility: Provides customization options and firmware updates via proprietary software.

  • User-friendly design:
    Features 67mm filter size, focus lock button and zoom lock mechanism for enhanced operability. The consistent filter size across Tamron's mirrorless lens lineup simplifies filter use, while the customizable Focus Set Button and Zoom Lock add convenience to the shooting experience.

  • Durable construction:
    Features moisture-resistant construction and a protective fluorine coating on the front element.

  • Camera compatibility:
    Works seamlessly with various camera functions, including Fast Hybrid AF and Eye AF.

Availability and price

The new Tamron 28-300mm F/4-7.1 Di III VC VXD (Model A074) for full-frame Sony E-mount is expected to be available from Tamron dealers in the UK and Ireland by the end of August. The recommended retail price including VAT will be £879.99/ €999.


About Tamron 

Tamron offers a wide range of original optical products, from interchangeable lenses for digital cameras to various optical devices for consumers and OEMs. They produce optical products that contribute to a range of different industries, applying their rich creativity and industry-leading technical capabilities in various industrial fields. In addition, Tamron is fully aware of its environmental responsibility and strives to contribute to the preservation of the natural environment in all of its business activities.

Optical Product Line-up:
Interchangeable lenses for Mirrorless and DSLR cameras, Network Surveillance camera lenses, FA and Machine vision lenses, Teleconferencing lenses, Camera modules, Automotive camera lenses, Lenses for compact digital cameras and video cameras, Drone lenses, Medical devices and Various optical device units.



About Transcontinenta UK Ltd.

Transcontinenta UK Ltd. is a value added distributor for the United Kingdom, Ireland and as a branch office, part of the Transcontinenta Group with its headquarters in The Netherlands. The Transcontinenta Group has offices in The Netherlands, Germany, and the UK. From there we distribute well-known and leading brands in the field of photography, video, sport optics and mobile connectivity. The wide range of brands and products we represent enables us to position them in a wide range of markets. From the novice amateur, professional photo studio to museums and government.


Contacts

Chris Watts
MARKETING COORDINATOR
Chris Watts