2022-02-24 10:18Press release

Avicii museum inaugurated by Swedish Prince and Princess

The inauguration with H.R.H Prince Carl Philip, H.R.H Princess Sofia, Tim’s father Klas Bergling, Curator Ingmarie Halling, Content Producer Lisa Halling-Aadland and Per Sundin, CEO Pophouse Entertainment.
Credit: Knut CapraThe inauguration with H.R.H Prince Carl Philip, H.R.H Princess Sofia, Tim’s father Klas Bergling, Curator Ingmarie Halling, Content Producer Lisa Halling-Aadland and Per Sundin, CEO Pophouse Entertainment. Credit: Knut Capra

Today, at 10.00, Stockholm’s new interactive museum Avicii Experience was inaugurated by Tim’s father Klas Bergling and H.R.H Prince Carl Philip and H.R.H Princess Sofia. Other participants were curator Ingmarie Halling, Content Producer Lisa Halling-Aadland and Per Sundin, CEO Pophouse Entertainment.

Avicii Experience is an emotional tribute museum honoring one of the true icons of modern dance music and popular culture: Tim Bergling. Behind the museum is Pophouse Entertainment and Space in close collaboration with Tim’s family, friends and colleagues. Part of the proceeds go in full to the Tim Bergling Foundation. On Saturday 26th of February Avicii Experience opens to the public. For further information go to: https://aviciiexperience.com

Museum visitors will enter 300 square meters filled with contemporary music history, and for fans – mythical events and places that shaped Avicii as an artist. Through music, private photos, newly produced videos and personal belongings we get to follow Tim’s path from reserved music enthusiast in inner Stockholm to internationally celebrated superstar. The museum also gives unique insight into Tim’s creative process. Via recent interviews, the visitor is enabled to meet many of the artists and musicians that Tim collaborated with. Previously unreleased music is also an important part of Avicii Experience.

- Avicii changed modern dance music and led a pioneering revolution of the global EDM scene. He was, without a doubt, one of the most influential producers, artists and songwriters of our time, so it feels obvious and fantastic that Tim now has his own museum, in the middle of the city where he grew up, says Per Sundin, CEO Pophouse Entertainment and co-founder of Avicii Experience.

The museum is built like a time travel through various rooms where visitors are involved in creating the experience. The museum starts in Tim’s boyhood room and moves on to his and Ash’s first studio, Earfile Studios, in an Östermalm basement, where the original studio setup has been rebuilt. Further down the museum is the studio located in Tim’s Los Angeles home at Blue Jay Way. The Los Angeles part of the museum also features Tim’s beloved grand piano. As you approach the grand piano, you will hear the song Sunset Jesus playing in an instrumental piano version, exclusively recorded for Avicii Experience, produced by Tim's friend and co-producer Carl Falk.

- Tim would have been incredibly proud to be represented like this. The mix of a new digital take in combination with a classic museum would have appealed to him, says Klas Bergling.

- An important part of Avicii Experience is the focus on the experience. Many of the fans have grown up with Tim’s music and here they can explore and interact with the songs via custom-made objects and installations. For example, you can create your own Levels mix with different sounds and effects on a touchscreen, says Lisa Halling-Aadland, Content Producer Avicii Experience.

Another example is the “VR karaoke” part of the museum, where visitors can enter a vocal booth, put on a headset and travel to a music studio to “meet” Sandro Cavazza, Aloe Blacc or Carl Falk, a few of Tim’s co-producers and musicians. A new, fun and bit more personal karaoke experience.

- It’s been an exciting but difficult task to create the Avicii Experience Museum. We are very happy with the result and it gives the visitor a chance to explore Tim’s music and life in many different ways thanks to the trans medial storytelling, says Ingmarie Halling, Creative director/Curator.

Apart from Avicii’s incredible success and creative collaborations, the museum also sheds light on the heavier sides of the endless travel and gigs. For example, the exhibition features a visually and acoustically intense room, exemplifying the backsides of being a celebrated and constantly monitored superstar.

For more information please contact:
Lisa Halling-Aadland, content producer and spokesperson for Avicii Experience, lisa@aviciiexperience.com, 0736 583 538

For booking interviews and other press related questions please contact:
Liza Skoglund, liza@balodis.se, 072 350 92 22

Avicii Experience is located at Space in Stockholm; a new world-unique meeting place combining gaming, music and content creation across seven floors. Space, which is a part of Pophouse Entertainment, opened on November 27 2021 and is home to the world’s largest gaming center, with over 400 gaming setups as well as a multipurpose arena with the ambition of becoming Sweden’s national esport arena, and more.

For press photos and more press information please visit:
https://newsroom.notified.com/space/posts

Picture from the press inauguration will be posted at 11.00 on Thursday 24/2


ABOUT SPACE

Space is a digital culture center in the heart of Stockholm city. A physical meeting place for the digital generation. Our concept combines key ingredients of digital culture – gaming, music, content creation and digital knowhow, all under one roof. We offer an inclusive environment for people to connect, collaborate and create – enabling communities to thrive and explore new opportunities. www.space.cc About Pophouse Entertainment Pophouse Entertainment was founded by Björn Ulvaeus and Conni Jonsson in 2014. The company owns and operates ABBA The Museum, Pop House Hotel, Cirkus, Hasselbacken and Space. www.pophouse.se

CONTACTS

Liza Skoglund
Ella Dahllöf