2020-04-15 13:55Press release

RLVNT signs partnership with Abloc

RLVNT Distribution AB, specialist in sports and lifestyle technology, has signed a partnership with Abloc. The agreement means RLVNT and Wahoo can spread the word about cycling across Sweden through events, bike camps and cycling tourism.

To go à bloc means to give it your all, a mentality shared by both RLVNT and Abloc. What started out as organizing a training camp for a few friends is now a company with events year-around, from small-scale bike clinics for beginners to the Abloc Winter Challenge, a 330 km winter cycling group ride held annually on December 28th. The business has also grown into tourism destination development and trail building.

“Abloc is about daring you to push through your limits, together. By sharing our passion, we want to encourage and inspire people to live a more active life – be it through organizing a camp or building a bike park”, says Mattias Carlsson, co-founder of Abloc.“RLVNT and Wahoo enables us to continue go off the beaten path, share new experiences and explore together with our customers.”

“RLVNT always strive to find new ways to talk to the customers and through Abloc we really get a personal touch”, says Isa Aspgård, Concept Manager Sports & Health.“In the same way they work across Sweden with many cycling destinations. It feels good to workwith such great people”, concludes Aspgård.

For more information contact:

Isa Aspgård

Concept Manager Sports & Health


About RLVNT Distribution

We are a young, entrepreneurial company driven by our passion for fitness, innovation, health, wearables, hearables and technology. We bring relevant products to the Nordic and Benelux markets through sales offices in Sweden, Norway, Finland, Denmark, France and the Benelux. We have had a strong and rapid growth since the start in 2012. With more than 35 years experience in the distribution industry, RLVNT is the leading distributor of technology products to small and big resellers in all the Nordic and Benelux countries. We pride ourselves in distributing innovative products from world leading and respectable brands such as Marshall, Hyperice, Powerdot, Withings and Wahoo.