2020-08-05 16:00Press release

Purity Connoisseur 51 Reserve, Best Tasting Organic Spirit in the World

Purity Connoisseur 51 Reserve, Best Tasting Organic Spirit in the World.Purity Connoisseur 51 Reserve, Best Tasting Organic Spirit in the World.

On behalf of the Purity family, we are honored to be awarded a score of 96 out of 100 and the Extraordinary Ultimate Recommendation from the Ultimate Spirits Challenge (USC). Purity was also named a Top 100 Spirit in the world, the only organic spirit to receive such honor. 

Ultimate Spirits Challenge 2020 Results:

  • Awarded 96 points out of 100 - The highest score awarded any organic spirit
  • Selected as “Top 100 Spirit” - Purity is the only organic spirit selected as a Top 100 Spirit

Purity Connoisseur 51 Reserve is made from natural ingredients, its prize-winning flavors come from the combination of organic barley and wheat, distilled slowly with low heat multiple times. The heart of Purity Connoisseur 51 Reserve is distilled 51 times to maximize flavor as well as smoothness. As a family-owned, craft, organic distillery we are so pleased when consumers and critics alike praise Purity for its quality versus more industrial producers.

Over the years, Purity Vodka has dominated the worlds blind tasting competitions, taking home a record number of highly sought-after awards, including being named as "Best Organic Vodka in the World 2019" by The International Spirit Challenge, and “World´s Best Vodka” by the International Wine and Spirit competition 2017, and now the “Best Tasting Organic vodka” by USC simply because of its incomparable taste. 

Mathias Tönnesson, Master Blender at Purity Distillery says: “Our main ingredients, Swedish wheat, and malted barley, are carefully selected without any chemical cultivation or processing. We believe that by using organic ingredients it creates a much better tasting vodka, and of course, is better for the environment. We also value the quality of the water that we use and believe it’s crucial to the taste. Most brands use only distilled water, which removes any of the natural nuances, sediments, and flavors that help bring out the complexity of the vodka. At Purity, we use naturally soft Swedish water, and as a result, it blends with the other ingredients creating a complex, characterful, and truly unique spirit.”

Mathias Tonnesson, Master Blender Purity Distillery

Mathias Tonnesson, Master Blender Purity Distillery

The results are instantly apparent – compared to the giant industrial processes of competitors, Purity Connoisseur 51 Reserve Organic Vodka is unique in flavor and smoothness. The flavor is clean and crisp with a slight peppery note; and the finish comes with zero burns. 

Purity Connoisseur 51 Reserve Organic Vodka is certified organic, kosher, and crafted free from gluten and is available for a suggested retail price of $27.99 per 750ml bottle.

For more information, please visit www.puritydistillery.com

For interviews, samples or questions, please contact Master Blender Mathias Tonnesson

Background information regarding Ulitmate spirits Challenge 2020

Judging Chairman and Co-Founder of Ultimate Spirits Challenge F. Paul Pacult explains, saying, “In the spring of each year, we convene the world’s foremost group of spirits authorities and organizers, comprised of journalists, authors, consultants, educators, restaurateurs, and bar operators to carefully examine the entries involving all categories of distilled spirits. In order to properly evaluate each spirit, it is necessary for this formidable team to strictly adhere to USC’s uncompromising, double-blind tasting methodology. Conducted 30 miles north of Manhattan at the custom-designed Ultimate Beverage Challenge Evaluation Center in Hawthorne, New York, the judging panels take weeks to determine which of the entries are benchmarks. Through rigorous multiple-panel tasting procedures, the spirits that have scored the highest then go through one, and frequently two, more rounds of blind judging to arrive at the highest-scoring spirits of each category. The USC judging process is admittedly the most intricate, comprehensive, and arduous in the spirits industry.”



About Purity Distillery

At the Swedish family-owned Purity Distillery we only have one motivation – to produce the best tasting spirits imaginable. It’s a simple statement to make but much harder to achieve. For the last decade, every decision is based on that one criterion. From choosing the best organic ingredients and mineral-rich soft natural water to spending years refining our unique distillation process. Every step matter, because the taste matters. That’s all that counts.

Contacts

Mathias Tönnesson
Masterblender & CEO
Mathias Tönnesson