2020-07-14 13:05News

Introducing Purity Spritz, The perfect companion for good times, with Mediterranean Citrus

Purity Spritz, natural flavors with a twistPurity Spritz, natural flavors with a twist

- Enhanced with natural Mediterranean Citrus flavors of Bergamot, Grapefruit, and Orange.

- Easy cocktail for everyone to make at home. Just add your favorite bubbles!

- With no artificial flavors or sweeteners, our low-calorie Spritz has everything you need to create versatile cocktails and memorable moments.

- Based on Purity Signature 34 Edition Organic Vodka, winner of over 150 medals - with its heart slowly distilled 34 times for extra purity and smoothness.


ELLINGE CASTLE, Sweden, July 14, 2020 

With the Spritz cocktail trend taking the world by storm it´s now time for Americans to enjoy their spritz but in a more modern version than the outdated sugar full unnatural original. Based on Purity´s award-winning Signature 34 Edition Organic Vodka and enhanced with natural Mediterranean Citrus flavors of Bergamot, Grapefruit, and Orange the new Purity Spritz is simply delicious.

 

Purity Spritz flavored vodka with natural flavors of orange, bergamot, grapefruit, and botanicals is a delicious refresher based on our award-winning organic spirit - slowly distilled 34 times for extra purity and smoothness. With no artificial flavors or sweeteners, our low-calorie Spritz has everything you need to create versatile cocktails and memorable moments.

 

Mathias Tönnesson is the master blender behind the award-winning Purity distillery, best known for Purity Vodka, winner of over 229 international medals including the award "World´s best tasting Vodka" by IWSC.

 

To make the all-new Purity Spritz where flavors come together in perfect harmony, Mathias knew that he had to begin with an excellent base spirit. He explains, "The secret to making a great spritz is having a fantastic base to start with. It's like cooking with a bad piece of meat versus a high-quality cut. Your foundation spirit must be exemplary." 

Mathias already had the perfect base spirit – the award-winning organic vodka made in an unusual way. Purity distills the heart of the vodka a whopping 34 times (and 51 times for their Purity Connoisseur 51 Reserve Organic Vodka) to make a spirit that is exceptionally smooth and flavorful.

Mathias says, "We distill our spirit very, very slowly, many times, in a specially designed copper still. It can be compared to when you slowly cook your food at a low temperature. It brings the most taste, character, and depth to the spirit and it's a process that other brands don't bother with."

"We want to make it easy for everyone to make a great cocktail at home — with natural ingredients and free of artificial flavors. Just add your favorite bubbles with Purity Spritz for a perfect cocktail, be it Champagne, cava, prosecco - or plain soda. Fill your Copa glass with lots of ice and a grapefruit wheel and you'll have the best tasting summer drink," ends Tönnesson. 

Purity Mediterranean Citrus Spritz is at your local spirits retailer for a suggested retail price of $24.99 per 750ml bottle.

How to best enjoy: Enjoy Purity Spritz with Champagne, as a Highball with soda and lemon, chilled as a Martini, on the rocks with a slice of grapefruit or as a refreshing cocktail mixed with Tonic Water. Flavorful, fresh, and perfect for sharing with friends. 

Taste notes A full-bodied sweet citrus blend with the gentle spiciness of organic botanicals. Ingredients: Based on our award-winning spirit, distilled 34 times for extra purity and smoothness. Flavored with sweet orange, bitter orange peel, grapefruit, bergamot, lemon, wormwood, centaury herb, tarragon, yarrow, cinchona, and gentian root.

For more information, please visit www.puritydistillery.com



About Purity Distillery

At the Swedish family-owned Purity Distillery we only have one motivation – to produce the best tasting spirits imaginable. It’s a simple statement to make but much harder to achieve. For the last decade, every decision is based on that one criterion. From choosing the best organic ingredients and mineral-rich soft natural water to spending years refining our unique distillation process. Every step matter, because the taste matters. That’s all that counts.

Contacts

Arwind Malhotra
Marketing & Communications Director
Arwind Malhotra