Prognoscentret's majority owner Byggfakta Group becomes Hubexo

• New name reflects Hubexo’s position at the center of the global construction sector.
• New leadership and brand structure will drive innovation and growth.
• Prognoscentret's name will remain unchanged with a refreshed logo. 

Stockholm, October 2, 2024: Byggfakta Group, the parent company behind several market-leading construction data and information brands, including Byggfakta/Byggefakta In the Nordics and Prognoscentret, today announced that it has changed its name to Hubexo. This new identity heralds the start of a global rebranding and restructuring project aimed at positioning the company as a dynamic and forward-thinking leader in the construction data and technology sector.

A new company website (www.hubexo.com) launches today. The name change only affects the parent company, although brands within the group will receive new visual identities to build a stronger link to the Hubexo brand – otherwise customer-facing products maintain their existing names.

“The built environment shapes the way we live, work, and play, and our new name reflects our commitment to connecting and shaping the global construction industry with our vital data and insights,” said Dario Aganovic, Chief Executive Officer. “We are building on almost 100 years of construction expertise, and now as Hubexo we’re unifying our global brands to drive innovation, empower our customers, and guide the construction sector into a sustainable future.” 

To reinforce its global ambitions, the Hubexo leadership team has been restructured to streamline operations and enhance innovation. The company has also appointed regional Presidents to oversee commercial operations in APAC, Northeast Europe, West Europe, UK & Ireland, and North America.

“Our new leadership structure allows us to sharpen our focus on innovation, collaboration, and customer success,” said Aganovic. “We’re creating an agile and united leadership that will deliver even better products for our customers and create a rewarding environment where our 2,500 colleagues around the world can thrive.”

The full Hubexo executive team now includes:

• Dario Aganovic, Chief Executive Officer
• Fredrick Lundqvist, Chief Financial Officer
• Joakim Percival, Chief Product Officer
• Lars Ryding, Chief Operations Officer
• Miguel Sobral, Chief Strategy Officer
• Lindi Teate, Chief People Officer
• Ashleigh Porter, President, APAC
• Kyle Camp, President, North America
• Thomas Bejer-Andersen, President, Northeast Europe
• Joanne Keit, President, UK & Ireland
• Dario Aganovic, President, West Europe (Interim)

Commenting on his new role as President, North East Europe, Thomas Bejer-Andersen said: “For nearly 100 years, the Byggfakta name has been an integral part of the Nordic construction sector. Over that time, we’ve delivered products that thousands of customers across the region have come to trust and rely on, and this gives us a solid foundation to take the business forward as part of the new Hubexo brand, and I’m excited to lead that journey for the North East Europe region.” 

Hubexo will focus on its core construction data business, while the company’s non-construction operations, such as media and healthcare, will be spun out into a new entity led by Max Lagerstedt, former CEO Nordics, Byggfakta Group. Aganovic will serve as Chair.

The rebranding initiative is expected to be completed by Q2 2025, with updates to the group’s visual identity and brand communications in line with Hubexo’s vision. The Byggfakta Group website will redirect to Hubexo.com, where stakeholders can learn more about the new brand direction.

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