PO.P Announce Retail Partnership with Zalando

PO.P (formally known as Polarn O. Pyret), one of the leading kids wear brands in the Nordics, is thrilled to announce a new partnership with German online retailer Zalando. A number of best-selling PO.P items are now available on the retailer’s German online platform in and is distributed across Germany, Denmark and Finland. 

The new partnership will offer a curated range of PO.P childrenswear including the classic stripes, outstanding outerwear, nightwear, UV swimwear and everyday staples made for school, daycare and adventures in nature.

Speaking about the new partnership, Johan Munck, CEO of PO.P said:

We are thrilled to unveil our latest exciting partnership with Zalando. As the leading online textile retailer in Europe, the launch on Zalando will support our continued growth as demand for sustainable fashion continues to grow. We look forward to more families across Europe discovering our special brand of childrenswear, made with love and made to last.

Johan Munck, CEO of PO.P

Adding to this Fabio Baum, General Manager Nordics & Benelux at Zalando, said:

We are delighted about the collaboration with PO.P. Introducing a brand with such strong Nordic heritage enhances our platform's appeal and strengthens our connection with our customers. This partnership underscores our dedication to providing access to a relevant, high-quality assortment, offering a seamless shopping experience tailored to the unique preferences of our Nordic customers. Furthermore, PO.P is an essential addition to our Kids & Family assortment, allowing us to better meet families' needs. Already today, more than a third of European online shoppers consider Zalando for Kids & Family, and we look forward to continuing to build an even stronger assortment.

Fabio Baum, General Manager Nordics & Benelux bei Zalando

The collection will be available at www.zalando.de, www.zalando.dk and www.zalando.fi from the 21:st of June.

For further information please contact Amanda Ollerup via email Amanda.ollerup@polarnopyret.se  

For high-res pictures visit: Polarn O. Pyret - Partnership Zalando (notified.com)