New European e-commerce site for Dot Shot a turmeric wellness shot

Elite Special trainer Caroline Ho UK Sales Ambassador for Dot Shot

Pharma Way launch the European e-commerce site (www.dotshot.se) for European customers, an important step in the further expansion in Europe for the sales of Dot Shot. The company's e-commerce strategy has led to doubling of sales through its own online store from quarter to quarter. The new online store is in six languages, which gives the opportunity to increase European sales at a faster pace.

The company focuses on direct sales of Dot Shot to consumers via its own web shop through Ambassador programs both in Sweden and in the rest of Europe as well as local distributors, e.g. Austria. Dot Shot will be launched in the USA during spring 2021.

Fantastic earnings from e-commerce

1. Sales of Dot Shot increased by 300% in the third quarter compared to the first quarter.
2. More than 10% of visitors to the online store shop buy Dot Shot, which is high, usually 2-4%
3. Value per customer EUR 77 per customer (average amount in Swedish beauty and health category in October 58 EUR per customer according to the E-barometer October 2020)
4. Over 35% repeat customers

"We are enormously proud of the fantastic results from our online shopping which has already resulted in rapid growth. Dot Shot will see a faster increase in the number of international customers with the launch of the new website.  Our goal is to become the market leader in our markets, build a global brand and a Public Offering within 3-5 years, says Mårten Österlund, CEO of the company Pharma Way AB"

What is Dot Shot:

Dot Shot is the world's first liquid Turmeric/Curcumin wellness shot with a unique formula, it has anti-inflammatory as well as antioxidant properties, with a good taste of lime. Dot Shot has an uptake in the body that is faster and up to 39 times better than other traditional curcumin products on the market, and thus better effect.

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