2020-09-07 08:42Press release

Invitation: Global forest innovation competition final September 24th

Join the final of the What wood you do innovation competition online!Join the final of the What wood you do innovation competition online!

The "What wood you do" competition is about finding the next big forest innovation that accelerates the transition to a fossil-free society. After more than fifty entries from ten countries, six finalists have been selected and the ideas are ranging from new uses for cellulose to high-tech drone solutions. And we want you to be a part of the live-streamed final!

On September 24th, the six innovations compete for €25,000 and the opportunity to realize their climate-smart business concept. Due to COVID-19 travel restrictions, the final of the ”What wood you do?” innovation competition will be broadcast live online at: https://whatwoodyoudo.eu/thefinal

At the final, the contestants present their ideas to the jury, which consists of industry experts representing Paper Province, Gunnar Sundblad Foundation, Business Värmland, Stora Enso and Sveaskog.

See the finalists pitch their forest solutions, send in questions, take part in live surveys, and interview the contestants before watching the winner announcement and prize ceremony.

Sign up now

While the finalists are honing their competition pitches, please save the date. If you want to participate remotely, you will find the live feed at whatwoodyoudo.eu/thefinal. It is also possible to book individual interviews with the finalists and jury during the day, either on site or online via Zoom.

To book an appointment, get in touch at: a.aman@paperprovince.com.

WHEN: September 24th at 13.00 - 17.00 CET, with a 45-minute break between 15.15 and 16.00 for jury deliberation.
WHERE: Värmland Museum in Karlstad, Sweden, or online via whatwoodyoudo.eu/thefinal


Julian Reisz, innovation manager and final moderator
julian@reiszandshine.com, +46731035818

Annica Åman, communications manager at Paper Province
a.aman@paperprovince.com, +46 70-250 94 43

The entries that compete in the final are:

Biosorbe: A cellulose-based technology that absorbs fat, bacteria and oil from air and water

Wood Tube: Patented paper studs that can replace steel studs in interior walls - save money, reduces emissions and improves the working environment for carpenters.

FineCell: New technology for producing nanocellulose in the form of a dry powder - easier to integrate and use in packaging and other industries.

Nordluft: A drone-based distribution system for forestry and agriculture, which combines high-capacity drones, a ground truck and AI-powered control system.

Arboair: A forest scanning technology with 4K cameras and color shift analysis to detect infected or stressed trees.

Silvibio: A new bio-based seed coating, which provides a source of moisture and long-lasting nutrition to increase plant germination rate of up to 40 percent in dry conditions.

Read more about the competition and the finalists on whatwoodyoudo.eu

About Paper Province

Paper Province is a world-leading business cluster within the forest bio-economy. We are owned and operated by more than 100 member companies. The cluster is based in Karlstad, Sweden, and mainly operates in the province of Värmland and the surrounding area, but also nationally and globally. Together with our member companies we work towards sustainable development with focus on innovation, skilled work force, internationalization and regional mobilization.


Annica Åman
Annica Åman