2024-05-02 11:00Press release

Presence & Addiction - two new wines that push the limits of what’s possible.

red wine liberated from alcohol - Addiction by Oddbird

Our vision is to change the culture of drinking by putting the best experience of alcohol-free wine on the table. Now we launch two new premium wines - one white and one red - which are the extraordinary results of our research.  

 

THE RESULT OF INNOVATION 

ALWAYS LIBERATED FROM ALCOHOL

 

THE SCIENTIFIC STORY

The chemistry of wine is one of the most complex things you can work with. However, with the right people and knowledge we’ve gone beyond what others thought possible. 

The biggest challenge for wine without alcohol is to create a complex mouthfeel, especially for red wine. With our focus set on cracking the code of red wine liberated from alcohol, we took this challenge and put together a team of scientists, winemakers, wine growers and enologists from France and Spain, and universities such as University of Burgundy (Dijon, France) and Örebro University (Sweden). Together, we’ve worked with sensory perception, and we’ve conducted research by going back to soil and grape chemistry - working with innovative winemaking techniques followed by gentle removal of alcohol. All of this with our gaze set to create a rich, unique experience liberated from the toxic ethanol.

Presence and Addiction are two premium wines born from this research, with more additions to follow. They’re both unique in different ways - and they show that we aim to change the culture of drinking through our engagement with science.

PRESENCE

A white wine that’s very versatile and covers all kinds of needs. You can drink it on its own, as well as paired with any kind of food. It doesn’t matter if you’re a wine connoisseur or not - Presence is made for every situation, and everyone. 

This wine is born out of a collaboration between wineries from all of France. Together, we have put together a unique wine consisting of a Riesling foundation strengthened with a range of grape varieties from different French regions. It’s very aromatic, with layers of aromas ranging from fruity and flowery, to minerality and spicy. The expression becomes a combination of freshness, crispness and long-lasting mouthfeel and creaminess.

ADDICTION

This is a wine created from the desire to bridge a gap in the alcohol-free market. Red wine without alcohol is known to miss the body and mouthfeel that a regular red wine can provide. Addiction changes that. 

Our research has been focused on cracking the codes of red wine. To do this, we went to the deep north of Spain where we found the best grapes, and the best team of winemakers and enologists. The result is a wine with the complexity of an aged wine that evolves in your glass. A wine with layers of tannins that build in your mouth, going from silky to very rough. A wine with both spicy notes as well as the freshness of red fruits.

“It’s all me in a bottle, it’s my soul. I’ve put all the learnings together to make this happen; to develop a really good bottle of red wine.” – Mihaela Mihnea, Head of R&D at Oddbird.

Addiction is dedicated to the people who enjoy a full-bodied wine. It’s dry, a little bitter and bold. It goes well with juicy, fatty foods such as cheese and meat. It’s made for the brave, for the ones who are looking for something special. For the ones that want to fall in love with red wine without alcohol.

 

Let yourself be mindful of Presence

Let your lips feel the taste of Addiction

Experience the art of winemaking, redefined

 


About Oddbird

On a mission to transform and disrupt our drinking culture by creating world class beverages - liberated from alcohol. Oddbird was founded in 2013 by Moa Gürbüzer, after working for 20 years as a sociologist and family therapist with a focus on alcohol-related problems. Her vision was to change society's alcohol norms and make the question 'Do you want wine with or without alcohol?' as commonplace as "Do you want coffee with or without milk?" Oddbird is today Scandinavia's largest producer of craft wines and beverages liberated from alcohol and behind numerous innovations including the world's first low intervention wines without alcohol. The wines are from the leading vineyards in France and Italy, traditionally aged for up to 12 months and then carefully liberated from alcohol with a patented method that preserves the wine's original character. www.oddbird.com


Contacts

Rebecka Olsson
Communication/PR
Rebecka Olsson