2019-10-15 21:11Blog post

Why Media Monitoring Is Important (And How it Can Benefit Your Brand)

Media monitoring technology for Intrado.It all starts with monitoring.

Do you want long-term success? Do you want a company that delivers results? Well, it all starts with media monitoring.

No matter the size of your business, monitoring online and social media is critical! You MUST understand what’s happening around you.

If you don’t know what’s being said about your brand and your industry at large, the results could be disastrous.

Don’t believe me? Check out these stats:

These days, many communications professionals find it difficult to stay current with news and information. We’re all so busy – and when you add in social media, this can seem like an unattainable task.

But you shouldn’t rely on the labor-intensive methods of skimming through news articles on your iPhone or reading the paper to get the data and insights you need.

With media monitoring tools, you can get reports about your company delivered directly to your inbox and can understand exactly where, how and why your products and services are being discussed.

Watch this short video clip from our annual summit featuring a conversation I had with Kris Stenkula (Product Evangelist, Intrado) and Deidre Breakenridge (CEO, Pure Performance Communications) about the power of this technology.

Really, there are five major areas of your business that can directly benefit from media monitoring:

    1. Reputation management
    2. Crisis communications
    3. Competitor monitoring
    4. Customer service
    5. Marketing & PR 

Avoid information overload and create a smarter, more successful company. It’s all possible through media monitoring.

About Notified

Notified was founded in 2010 and quickly became a disruptor in Sweden and across the Nordics. From the beginning, our goal has remained the same: to create a truly unique platform for PR and marketing professionals; one that delivers deeper, more actionable insights from social data and earned media, and brings the entire communications workflow into a single platform. In April 2019, Notified was acquired by Intrado, a global leader in digital communications.