By Ijeoma Kanu
As 2019 comes to an end and the holiday season takes over, it’s easy to get caught up in the festivities and pull back at work.
However, now is a crucial time to plan for the year ahead.
Here are some important PR and marketing questions you should be answering:
- What are your priorities for 2020?
- What messages do you want to communicate to your customers?
- How can you make sure your content is timely and relevant?
The answer to these questions can be found in an editorial calendar (also known as a content calendar).
An editorial calendar is an organized collection of topics and related information that allows you to be efficient and cost-effective. It’s important to ensure that a content calendar is created based on your PR and marketing goals.
What do you hope to accomplish in the new year? What new products are you going to announce?
Planning content ahead of time does bring challenges, but it’s still critical to follow a schedule that gives you the ability to strategically plan and track content distribution and updates.
So, what should be incorporated in an editorial calendar to support your PR and marketing campaign objectives?
Planning content in an editorial calendar and thinking long term not only maintains high-level organization, it also allows you to be flexible with new opportunities when they arise.
Having an editorial calendar helps you to develop content within deadlines and achieve your PR and marketing goals!
Notified was founded in 2010 and quickly became a disruptor in Sweden and across the Nordics. From the beginning, our goal has remained the same: to create a truly unique platform for PR and marketing professionals; one that delivers deeper, more actionable insights from social data and earned media, and brings the entire communications workflow into a single platform. In April 2019, Notified was acquired by Intrado, a global leader in digital communications.