We all know public relations practitioners are responsible for monitoring the health of their company's (or client's) reputation. That’s a large part of what PR is.
But online reputation monitoring is a way to measure and review the health of a company’s reputation specifically in the digital space—primarily across social media, review sites and media outlets.
Simple enough, right? So, why is it important?
In a nutshell: Online reputation monitoring helps you understand your strengths and weaknesses. Having a clear understanding of the sentiment toward your brand is crucial to both building and reshaping your reputation.
You can learn more about this important topic by watching our video below. We share the best way to implement this type of monitoring at your organization.
Notified was founded in 2010 and quickly became a disruptor in Sweden and across the Nordics. From the beginning, our goal has remained the same: to create a truly unique platform for PR and marketing professionals; one that delivers deeper, more actionable insights from social data and earned media, and brings the entire communications workflow into a single platform. In April 2019, Notified was acquired by Intrado, a global leader in digital communications.