By Eric Schwartzman. This article originally appeared on EricSchwartzman.com
There’s a new PR Cloud in the sky that you need to know about called Intrado.
Ben Chodor (@s57benchodor), President of Digital Media at Intrado was my guest on PR Tech Wednesdays and we spoke at length about his company’s new full stack PR software solution, anchored by Notified, a new acquisition he made late last year.
After a comprehensive review of the PR tech space, Intrado acquired Notified — which was billed as an online newsroom software solution, but is really much more — because they found its workflow-oriented user interface to be easier than anything out there and because of the innovative team of programmers behind the product.
“What Adobe and Hubspot did for the marketing cloud, we want to do for PR,” says Chodor who predicts massive growth in the sector. He sees ability of PR tech to monitor the outcome of public relations activities by measuring the degree to which press releases trigger online conversation among influencers as the main growth driver.
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Notified was founded in 2010 and quickly became a disruptor in Sweden and across the Nordics. From the beginning, our goal has remained the same: to create a truly unique platform for PR and marketing professionals; one that delivers deeper, more actionable insights from social data and earned media, and brings the entire communications workflow into a single platform. In April 2019, Notified was acquired by Intrado, a global leader in digital communications.