By Ben Chodor, President of Intrado Digital Media
2019 has been an exciting and challenging year for PR professionals. From navigating the complexities of the global political climate, to an increasing demand for Corporate Social Responsibility (CSR), to the continued battle against misinformation and ‘fake news’ across the social media landscape – PR has come a long way from traditional tactics like press releases, bylined articles and media training.
The future of PR is ‘precision’ – the perfect combination of intuition and data to predict the most accurate and impactful outcomes. Forces like the need to align with marketing and new measurement and reporting technologies will continue to push the field in new directions next year.
So, what’s ahead for the public relations in 2020? Here are my top three predictions:
Today's PR and marketing professionals have a variety of powerful new tools to listen, create, connect, amplify and measure their communications. And more than ever before, to drive true success and ROI for their organizations, they must work together. The only thing that is for certain is that 2020 will bring exciting, new opportunities for brand and the pros that represent them.
These are just a few of the exciting changes the PR industry can expect to see in 2020 and beyond. To learn more about these trends, or about how Notified can help you create better PR campaigns, book a demo today.
Notified was founded in 2010 and quickly became a disruptor in Sweden and across the Nordics. From the beginning, our goal has remained the same: to create a truly unique platform for PR and marketing professionals; one that delivers deeper, more actionable insights from social data and earned media, and brings the entire communications workflow into a single platform. In April 2019, Notified was acquired by Intrado, a global leader in digital communications.